{"id":12299,"date":"2026-05-21T18:42:00","date_gmt":"2026-05-21T10:42:00","guid":{"rendered":"https:\/\/www.invbus.com\/blog\/?p=12299"},"modified":"2026-05-21T18:42:00","modified_gmt":"2026-05-21T10:42:00","slug":"%e4%b8%b9%e5%b0%bc%e5%b0%94%c2%b7%e5%8d%a1%e5%b0%bc%e6%9b%bc%e3%80%8a%e9%80%89%e6%8b%a9%e3%80%81%e4%bb%b7%e5%80%bc%e4%b8%8e%e5%86%b3%e7%ad%96%e3%80%8b","status":"publish","type":"post","link":"https:\/\/www.invbus.com\/blog\/?p=12299","title":{"rendered":"\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\u300a\u9009\u62e9\u3001\u4ef7\u503c\u4e0e\u51b3\u7b56\u300b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u4f5c\u8005:\u00a0<a href=\"https:\/\/book.douban.com\/search\/%E4%B8%B9%E5%B0%BC%E5%B0%94%C2%B7%E5%8D%A1%E5%B0%BC%E6%9B%BC\" class=\"\">[\u7f8e] \u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc<\/a>\u00a0\/\u00a0<a href=\"https:\/\/book.douban.com\/search\/%E9%98%BF%E8%8E%AB%E6%96%AF%C2%B7%E7%89%B9%E6%B2%83%E6%96%AF%E5%9F%BA\" class=\"\">[\u7f8e] \u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa<\/a><br>\u8bd1\u8005:\u00a0<a href=\"https:\/\/book.douban.com\/search\/%E9%83%91%E7%A3%8A\" class=\"\">\u90d1\u78ca<\/a><br>\u51fa\u7248\u793e:\u00a0<a href=\"https:\/\/book.douban.com\/press\/2793\">\u673a\u68b0\u5de5\u4e1a\u51fa\u7248\u793e<\/a><br>\u51fa\u7248\u5e74:\u00a02018-3<br>ISBN:\u00a09787111588511<br>\u9875\u6570:\u00a0888<br>\u88c5\u5e27:\u00a0\u5e73\u88c5-\u6587\u5e93<br>\u5b9a\u4ef7:\u00a0259.00\u5143<br>\u539f\u4f5c\u540d:\u00a0Choices, Values, and Frames: Heuristics and Biases<br>\u4e1b\u4e66:\u00a0<a href=\"https:\/\/book.douban.com\/series\/38231\">\u8bfa\u8d1d\u5c14\u7ecf\u6d4e\u5b66\u5956\u7ecf\u5178\u6587\u5e93<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5185\u5bb9\u7b80\u4ecb&nbsp;&nbsp;\u00b7&nbsp;\u00b7&nbsp;\u00b7&nbsp;\u00b7&nbsp;\u00b7&nbsp;\u00b7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u4e3a\u7ecf\u6d4e\u5b66\u754c\u7684\u4e24\u4f4d\u6743\u5a01\u5361\u5c3c\u66fc\u548c\u7279\u6c83\u65af\u57fa\u8054\u624b\u4f18\u9009\u5f53\u4eca\u4e16\u754c\u884c\u4e3a\u7ecf\u6d4e\u5b66\u7406\u8bba\u4e0e\u5e94\u7528\u7684\u7814\u7a76\u6210\u679c\uff0c\u901a\u8fc7\u5404\u4e2a\u9636\u6bb5\u4e0e\u4e3b\u9898\u76f8\u5173\u7684\u4ee3\u8868\u6027\u6587\u732e\uff0c\u52fe\u52d2\u51fa\u4e86\u884c\u4e3a\u7ecf\u6d4e\u5b66\u51b3\u7b56\u7406\u8bba\u7684\u4e00\u4e2a\u5b8c\u6574\u77e5\u8bc6\u6846\u67b6\uff0c\u5e2e\u52a9\u4f60\u51c6\u786e\u4e86\u89e3\u884c\u4e3a\u7ecf\u6d4e\u5b66\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f5c\u8005\u7b80\u4ecb&nbsp;&nbsp;\u00b7&nbsp;\u00b7&nbsp;\u00b7&nbsp;\u00b7&nbsp;\u00b7&nbsp;\u00b7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff0c1934- \uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2002\u5e74\u8bfa\u8d1d\u5c14\u7ecf\u6d4e\u5b66\u5956\u83b7\u5f97\u8005\u3002\u666e\u6797\u65af\u987f\u5927\u5b66\u5c24\u91d1\u00b7\u5e0c\u91d1\u65af\u5fc3\u7406\u5b66\u8363\u8a89\u9000\u4f11\u6559\u6388\uff0c\u666e\u6797\u65af\u987f\u5927\u5b66\u4f0d\u5fb7\u7f57\u00b7\u5a01\u5c14\u900a\u516c\u5171\u4e0e\u56fd\u9645\u4e8b\u52a1\u5b66\u9662\u8363\u8a89\u6559\u6388\u3002\u51ed\u501f\u7740\u4e0e\u963f\u83ab\u65af\u00b7\u7279\u7ef4\u65af\u57fa\u5bf9\u51b3\u7b56\u5236\u5b9a\u95ee\u9898\u7684\u5f00\u5148\u6cb3\u4e4b\u7814\u7a76\u2014\u2014&#8221;\u628a\u5fc3\u7406\u5b66\u7684\uff0c\u7279\u522b\u662f\u5173\u4e8e\u4e0d\u786e\u5b9a\u6761\u4ef6\u4e0b\u4eba\u7684\u5224\u65ad\u548c\u51b3\u7b56\u7684\u7814\u7a76\u601d\u60f3\uff0c\u7ed3\u5408\u5230\u4e86\u7ecf\u6d4e\u79d1\u5b66\u4e2d&#8221;\uff0c\u83b7\u5f972002\u5e74\u8bfa\u8d1d\u5c14\u7ecf\u6d4e\u5b66\u5956\u3002\u4ed6\u662f\u7f8e\u56fd\u56fd\u5bb6\u79d1\u5b66\u9662\u9662\u58eb\u3001\u7f8e\u56fd\u4eba\u6587\u4e0e\u79d1\u5b66\u9662\u9662\u58eb\uff0c\u62e5\u6709\u7f8e\u56fd\u548c\u4ee5\u8272\u5217\u53cc\u91cd\u56fd\u7c4d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff0c1937-1996\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f8e\u56fd\u884c\u4e3a\u79d1\u5b66\u5bb6\uff0c\u56e0\u5bf9\u51b3\u7b56\u8fc7\u7a0b\u7684\u7814\u7a76\u800c\u8457\u540d\u3002\u4ed6\u7684\u5de5\u4f5c\u4e0d\u4ec5\u5bf9\u5fc3\u7406\u5b66\uff0c\u800c\u4e14\u5bf9\u7ecf\u6d4e\u3001\u6cd5\u5f8b\u7b49\u9700\u8981\u9762\u5bf9\u4e0d\u786e\u5b9a\u6027\u8fdb\u884c\u51b3\u7b56\u7684\u9886\u57df\u90fd\u4ea7\u751f\u4e86\u5f88\u5927\u5f71\u54cd\uff0c1982\u5e74\u83b7\u7f8e\u56fd\u5fc3\u7406\u5b66\u4f1a\u9881\u53d1\u7684\u6770\u51fa\u79d1\u5b66\u8d21\u732e\u5956\uff0c1985\u5e74\u5f53\u9009\u4e3a\u7f8e\u56fd\u56fd\u5bb6\u79d1\u5b66\u9662\u9662\u58eb\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u76ee\u5f55&nbsp;&nbsp;\u00b7&nbsp;\u00b7&nbsp;\u00b7&nbsp;\u00b7&nbsp;\u00b7&nbsp;\u00b7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u5f55<br>\u8d5e\u8a89<br>\u4e1b\u4e66\u5e8f\u4e00\uff08\u5389\u4ee5\u5b81\uff09<br>\u4e1b\u4e66\u5e8f\u4e8c\uff08\u4f55\u5e06\uff09<br>\u63a8\u8350\u5e8f\uff08\u65f6\u5bd2\u51b0\uff09<br>\u8bd1\u8005\u5e8f<br>\u524d\u8a00<br>\u7b2c1\u7ae0\/\/<br>\u9009\u62e9\u3001\u4ef7\u503c\u548c\u601d\u7ef4\u6846\u67b6<br>\u2609\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kanheman\uff09<br>\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u7b2c\u4e00\u90e8\u5206<br>Choices, Values, and Frames<br>\u524d\u666f\u7406\u8bba\u53ca\u5176\u6269\u5c55<br>\u7b2c2\u7ae0\/\/<br>\u524d\u666f\u7406\u8bba\uff1a\u98ce\u9669\u51b3\u7b56\u5206\u6790<br>\u2609\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kanheman\uff09<br>\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u7b2c3\u7ae0\/\/<br>\u524d\u666f\u7406\u8bba\u7684\u8fdb\u5c55\uff1a\u4e0d\u786e\u5b9a\u6027\u7684\u7d2f\u79ef\u8868\u8fbe<br>\u2609\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09<br>\u7b2c\u4e8c\u90e8\u5206<br>Choices, Values, and Frames<br>\u4e0d\u786e\u5b9a\u6027\u6548\u5e94\u4e0e\u52a0\u6743\u51fd\u6570<br>\u7b2c4\u7ae0\/\/<br>\u524d\u666f\u7406\u8bba\u4e2d\u7684\u590d\u5408\u4e0d\u53d8\u52a0\u6743\u51fd\u6570<br>\u2609\u5fb7\u96f7\u68ee\u00b7\u666e\u96f7\u83b1\u8328\uff08Dra\ue575en Prelec\uff09<br>\u7b2c5\u7ae0\/\/<br>\u8861\u91cf\u98ce\u9669\u4e0e\u4e0d\u786e\u5b9a\u6027<br>\u2609\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u514b\u96f7\u683c\u00b7\u798f\u514b\u65af\uff08Craig R\ue010 Fox\uff09<br>\u7b2c6\u7ae0\/\/<br>\u4e0d\u786e\u5b9a\u51b3\u7b56\u7684\u4e00\u4e2a\u57fa\u4e8e\u4fe1\u5ff5\u7684\u63cf\u8ff0<br>\u2609\u514b\u96f7\u683c\u00b7\u798f\u514b\u65af\uff08Craig R\ue010 Fox\uff09<br>\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u7b2c\u4e09\u90e8\u5206<br>Choices, Values, and Frames<br>\u635f\u5931\u89c4\u907f\u4e0e\u6548\u7528\u503c\u51fd\u6570<br>\u7b2c7\u7ae0\/\/<br>\u65e0\u98ce\u9669\u9009\u62e9\u7684\u635f\u5931\u89c4\u907f\uff1a\u53c2\u7167\u4f9d\u8d56\u6a21\u578b<br>\u2609\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09<br>\u7b2c8\u7ae0\/\/<br>\u5f02\u5e38\u73b0\u8c61-\u7980\u8d4b\u6548\u5e94\u3001\u635f\u5931\u89c4\u907f\u548c\u7ef4\u6301\u73b0\u72b6\u504f\u5411<br>\u2609\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09<br>\u6770\u514b\u00b7\u5c3c\u5947\uff08Jack L\ue010 Knetsch\uff09<br>\u7406\u67e5\u5fb7\u00b7\u585e\u52d2\uff08Richard H\ue010 Thaler\uff09<br>\u7b2c9\u7ae0\/\/<br>\u7980\u8d4b\u6548\u5e94\u4e0e\u4e0d\u53ef\u9006\u65e0\u5dee\u5f02\u66f2\u7ebf\u7684\u8bc1\u636e<br>\u2609\u6770\u514b\u00b7\u5c3c\u5947\uff08Jack L\ue010Knetsch\uff09<br>\u7b2c10\u7ae0\/\/<br>\u53c2\u7167\u4f9d\u8d56\u504f\u597d\u7684\u7406\u8bba\u68c0\u9a8c<br>\u2609\u4f0a\u6069\u00b7\u8d1d\u7279\u66fc\uff08Ian Bateman\uff09<br>\u963f\u5229\u65af\u6cf0\u5c14\u00b7\u8292\u7f57\uff08Alistair Munro\uff09<br>\u5e03\u9c81\u65af\u00b7\u7f57\u5179\uff08Bruce Rhodes\uff09<br>\u514b\u91cc\u65af\u00b7\u65af\u5854\u6885\u5c14\uff08Chris Starmer\uff09<br>\u7f57\u4f2f\u7279\u00b7\u8428\u683c\u767b\uff08Robert Sugden\uff09<br>\u7b2c11\u7ae0\/\/<br>\u8d22\u5bcc\u7684\u8fb9\u9645\u6548\u7528\u9012\u51cf\u65e0\u6cd5\u89e3\u91ca\u98ce\u9669\u89c4\u907f\u73b0\u8c61<br>\u2609\u9a6c\u4fee\u00b7\u62c9\u5bbe\uff08Matthew Rabin\uff09<br>\u7b2c\u56db\u90e8\u5206<br>Choices, Values, and Frames<br>\u6846\u67b6\u548c\u5fc3\u7406\u6838\u7b97<br>\u7b2c12\u7ae0\/\/<br>\u7406\u6027\u9009\u62e9\u548c\u51b3\u7b56\u7684\u6846\u67b6\u6548\u5e94<br>\u2609\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09<br>\u7b2c13\u7ae0\/\/<br>\u6846\u67b6\u6548\u5e94\u3001\u6982\u7387\u626d\u66f2\u4e0e\u4fdd\u9669\u51b3\u7b56<br>\u2609\u57c3\u91cc\u514b\u00b7\u7ea6\u7ff0\u900a\uff08Eric J\ue010 Johnson\uff09<br>\u7ea6\u7ff0\u00b7\u8d6b\u5c14\u5e0c\uff08John Hershey\uff09<br>\u6770\u594e\u7433\u00b7\u6885\u8428\u7f57\u65af\uff08Jacqueline Meszaros\uff09<br>\u970d\u534e\u5fb7\u00b7\u6606\u8def\u5fb7\uff08Howard Kunreuther\uff09<br>\u7b2c14\u7ae0\/\/<br>\u5fc3\u7406\u6838\u7b97\u5f88\u91cd\u8981<br>\u2609\u7406\u67e5\u5fb7\u00b7\u585e\u52d2\uff08Richard H\ue010 Thaler\uff09<br>\u7b2c\u4e94\u90e8\u5206<br>Choices, Values, and Frames<br>\u5e94\u7528<br>\u7b2c15\u7ae0\/\/<br>\u6d88\u8d39\u8005\u9009\u62e9\u7684\u4e00\u4e2a\u63cf\u8ff0\u6027\u7406\u8bba<br>\u2609\u7406\u67e5\u5fb7\u00b7\u585e\u52d2\uff08Richard H\ue010Thaler\uff09<br>\u7b2c16\u7ae0\/\/<br>\u6765\u81ea\u5b9e\u8df5\u7684\u524d\u666f\u7406\u8bba\u8bc1\u636e<br>\u2609\u79d1\u6797\u00b7\u5361\u9ed8\u52d2\uff08Colin F\ue010Camerer\uff09<br>\u7b2c17\u7ae0\/\/<br>\u77ed\u89c6\u7684\u635f\u5931\u89c4\u907f\u4e0e\u80a1\u6743\u6ea2\u4ef7\u4e4b\u8c1c<br>\u2609\u4ec0\u6d1b\u83ab\u00b7\u8d1d\u7eb3\u8328\uff08Shlomo Benartzi\uff09<br>\u7406\u67e5\u5fb7\u00b7\u585e\u52d2\uff08Richard H\ue010Thaler\uff09<br>\u7b2c18\u7ae0\/\/<br>\u516c\u5e73\u662f\u5728\u5e02\u573a\u4e0a\u8ffd\u6c42\u5229\u6da6\u7684\u4e00\u4e2a\u9650\u5236<br>\u2609\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09<br>\u6770\u514b\u00b7\u5c3c\u5947\uff08Jack L\ue010Knetsch\uff09<br>\u7406\u67e5\u5fb7\u00b7\u585e\u52d2\uff08Richard H\ue010Thaler\uff09<br>\u7b2c19\u7ae0\/\/<br>\u8d27\u5e01\u5e7b\u89c9<br>\u2609\u57c3\u5c14\u8fbe\u00b7\u6c99\u83f2\u5c14\uff08Eldar Shafir\uff09<br>\u5f7c\u5f97\u00b7\u6234\u8499\u5fb7\uff08Peter Diamond\uff09<br>\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u7b2c20\u7ae0\/\/<br>\u7ebd\u7ea6\u7684\u52b3\u52a8\u529b\u4f9b\u7ed9\uff1a\u51fa\u79df\u8f66\u53f8\u673a\u51fa\u5de5\u65f6\u95f4<br>\u2609\u79d1\u6797\u00b7\u5361\u9ed8\u52d2\uff08Colin F\ue010Camerer\uff09<br>\u7433\u8fbe\u00b7\u5df4\u5e03\u8003\u514b\uff08Linda Babcock\uff09<br>\u4e54\u6cbb\u00b7\u52d2\u6587\u65af\u6cf0\u56e0\uff08George Loewenstein\uff09<br>\u7406\u67e5\u5fb7\u00b7\u585e\u52d2\uff08Richard H\ue010 Thaler\uff09<br>\u7b2c21\u7ae0\/\/<br>\u6295\u8d44\u8005\u4e0d\u613f\u610f\u5151\u73b0\u635f\u5931\u5417<br>\u2609\u7279\u4f26\u65af\u00b7\u5965\u767b\uff08Terrance Odean\uff09<br>\u7b2c22\u7ae0\/\/<br>\u80c6\u5c0f\u7684\u9009\u62e9\u548c\u5927\u80c6\u7684\u9884\u6d4b\uff1a\u627f\u62c5\u98ce\u9669\u7684\u4e00\u4e2a\u8ba4\u77e5\u89c6\u89d2<br>\u2609\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09<br>\u4e39\u00b7\u6d1b\u74e6\u6d1b\uff08Dan Lovallo\uff09<br>\u7b2c23\u7ae0\/\/<br>\u8fc7\u5ea6\u81ea\u4fe1\u548c\u8fc7\u5ea6\u8fdb\u5165\uff1a\u4e00\u4e2a\u5b9e\u8bc1\u65b9\u6cd5<br>\u2609\u79d1\u6797\u00b7\u5361\u9ed8\u52d2\uff08Colin F\ue010Camerer\uff09<br>\u4e39\u00b7\u6d1b\u74e6\u6d1b\uff08Dan Lovallo\uff09<br>\u7b2c24\u7ae0\/\/<br>\u7ecf\u6d4e\u4ef7\u503c\u65b9\u6cd5\u7684\u53f8\u6cd5\u9009\u62e9\u4e0e\u5931\u914d<br>\u2609\u6234\u7ef4\u00b7\u79d1\u6069\uff08David Cohen\uff09<br>\u6770\u514b\u00b7\u5c3c\u5947\uff08Jack L\ue010Knetsch\uff09<br>\u7b2c25\u7ae0\/\/<br>\u653f\u6cbb\u9009\u62e9\u7684\u7406\u6027\u4e0e\u5fc3\u7406\u5206\u6790\u5bf9\u6bd4<br>\u2609\u4e54\u6cbb\u00b7\u594e\u7279\u9686\uff08George A\ue010Quattrone\uff09<br>\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u7b2c26\u7ae0\/\/<br>\u51b2\u7a81\u89e3\u51b3\u6cd5\uff1a\u4e00\u4e2a\u8ba4\u77e5\u89c6\u89d2<br>\u2609\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09<br>\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u7b2c\u516d\u90e8\u5206<br>Choices, Values, and Frames<br>\u4ef7\u503c\u7684\u591a\u6837\u6027\uff1a\u504f\u597d\u53cd\u8f6c<br>\u7b2c27\u7ae0\/\/<br>\u504f\u597d\u7684\u5f62\u6210<br>\u2609\u4fdd\u7f57\u00b7\u65af\u6d1b\u7ef4\u5947\uff08Paul Slovic\uff09<br>\u7b2c28\u7ae0\/\/<br>\u5224\u65ad\u548c\u9009\u62e9\u4e2d\u7684\u6761\u4ef6\u52a0\u6743<br>\u2609\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u4ec0\u7a46\u57c3\u5c14\u00b7\u8428\u5854\u65af\uff08Shmuel Sattath\uff09<br>\u4fdd\u7f57\u00b7\u65af\u6d1b\u7ef4\u5947\uff08Paul Slovic\uff09<br>\u7b2c29\u7ae0\/\/<br>\u60c5\u5883\u4f9d\u8d56\u504f\u597d<br>\u2609\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u4f0a\u5854\u739b\u5c14\u00b7\u897f\u8499\u68ee\uff08Itamar Simonson\uff09<br>\u7b2c30\u7ae0\/\/<br>\u6a21\u7cca\u89c4\u907f\u4e0e\u76f8\u5bf9\u65e0\u77e5<br>\u2609\u514b\u96f7\u683c\u00b7\u798f\u514b\u65af\uff08Craig R\ue010 Fox\uff09<br>\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u7b2c31\u7ae0\/\/<br>\u5c5e\u6027\u53ef\u8bc4\u4f30\u6027\u5bf9\u8054\u5408-\u5355\u72ec\u8bc4\u4f30\u53cd\u8f6c\u7684\u5f71\u54cd<br>\u2609\u595a\u607a\u5143\uff08Christopher K\ue010 Hsee\uff09<br>\u7b2c\u4e03\u90e8\u5206<br>Choices, Values, and Frames<br>\u8de8 \u671f \u9009 \u62e9<br>\u7b2c32\u7ae0\/\/<br>\u5bf9\u7ed3\u679c\u6392\u5e8f\u7684\u504f\u597d<br>\u2609\u4e54\u6cbb\u00b7\u52d2\u6587\u65af\u6cf0\u56e0\uff08George F\ue010 Loewenstein\uff09<br>\u5fb7\u96f7\u68ee\u00b7\u666e\u96f7\u83b1\u8328\uff08Dra\ue575en Prelec\uff09<br>\u7b2c33\u7ae0\/\/<br>\u8de8\u671f\u9009\u62e9\u4e2d\u7684\u5f02\u5e38\u73b0\u8c61\uff1a\u8bc1\u636e\u548c\u89e3\u8bfb<br>\u2609\u4e54\u6cbb\u00b7\u52d2\u6587\u65af\u6cf0\u56e0\uff08George Loewenstein\uff09<br>\u5fb7\u96f7\u68ee\u00b7\u666e\u96f7\u83b1\u8328\uff08Dra\ue575en Prelec\uff09<br>\u7b2c\u516b\u90e8\u5206<br>Choices, Values, and Frames<br>\u4ef7\u503c\u7684\u5176\u4ed6\u6982\u5ff5<br>\u7b2c34\u7ae0\/\/<br>\u57fa\u4e8e\u7406\u7531\u7684\u9009\u62e9<br>\u2609\u57c3\u5c14\u8fbe\u00b7\u6c99\u83f2\u5c14\uff08Eldar Shafir\uff09<br>\u4f0a\u5854\u739b\u5c14\u00b7\u897f\u8499\u68ee\uff08Itamar Simonson\uff09<br>\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u7b2c35\u7ae0\/\/<br>\u4ef7\u503c\u5224\u5b9a\uff1a\u5185\u4e2d\u4f55\u7269<br>\u2609\u5df4\u9c81\u514b\u00b7\u83f2\u65bd\u970d\u592b\uff08Baruch Fischhoff\uff09<br>\u7b2c36\u7ae0\/\/<br>\u7ecf\u6d4e\u504f\u597d\u8fd8\u662f\u6001\u5ea6\u8868\u8fbe\uff1a\u5bf9\u516c\u5171\u4e8b\u52a1\u7684\u91d1\u94b1\u53cd\u5e94\u5206\u6790<br>\u2609\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09<br>\u4f0a\u62c9\u7eb3\u00b7\u5229\u6258\u592b\uff08Ilana Ritov\uff09<br>\u6234\u7ef4\u00b7\u65bd\u5361\u5fb7\uff08David Schkade\uff09<br>\u7b2c\u4e5d\u90e8\u5206<br>Choices, Values, and Frames<br>\u4f53\u9a8c\u6548\u7528\u4e0e\u5ba2\u89c2\u5e78\u798f<br>\u7b2c37\u7ae0\/\/<br>\u4f53\u9a8c\u6548\u7528\u4e0e\u5ba2\u89c2\u5e78\u798f\uff1a\u4e00\u4e2a\u57fa\u4e8e\u65f6\u523b\u7684\u65b9\u6cd5<br>\u2609\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09<br>\u7b2c38\u7ae0\/\/<br>\u57fa\u4e8e\u65f6\u95f4\u8bc4\u4f30\u8fc7\u53bb\u548c\u672a\u6765<br>\u2609\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09<br>\u7b2c39\u7ae0\/\/<br>\u7980\u8d4b\u4e0e\u798f\u5229\u5224\u65ad\u7684\u5bf9\u6bd4<br>\u2609\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09<br>\u6234\u5c14\u00b7\u683c\u91cc\u82ac\uff08Dale Griffin\uff09<br>\u7b2c40\u7ae0\/\/<br>\u9884\u6d4b\u55dc\u597d\u7684\u504f\u8bef<br>\u2609\u4e54\u6cbb\u00b7\u52d2\u6587\u65af\u6cf0\u56e0\uff08George Loewenstein\uff09<br>\u4e39\u5c3c\u5c14\u00b7\u963f\u5fb7\u52d2\uff08Daniel Adler\uff09<br>\u7b2c41\u7ae0\/\/<br>\u91c7\u8d2d\u91cf\u6548\u5e94\u548c\u79cd\u7c7b\u5bfb\u6c42\u884c\u4e3a\u7684\u65f6\u70b9<br>\u2609\u4f0a\u5854\u739b\u5c14\u00b7\u897f\u8499\u68ee\uff08Itamar Simonson\uff09<br>\u7b2c42\u7ae0\/\/<br>\u7406\u6027\u5047\u8bbe\u7684\u65b0\u6311\u6218<br>\u2609\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09<br>\u53c2\u8003\u6587\u732e\/\/<br>\u51fa\u7248\u8bf4\u660e\/\/<br>\u00b7 \u00b7 \u00b7 \u00b7 \u00b7 \u00b7<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/book.douban.com\/subject\/30172741\">https:\/\/book.douban.com\/subject\/30172741<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f5c\u8005:\u00a0[\u7f8e] \u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\u00a0\/\u00a0[\u7f8e] \u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\u8bd1\u8005:\u00a0\u90d1\u78ca\u51fa\u7248\u793e:\u00a0\u673a\u68b0\u5de5\u4e1a\u51fa\u7248\u793e\u51fa\u7248\u5e74:\u00a020 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12299","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/12299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12299"}],"version-history":[{"count":0,"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/12299\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}