{"id":12270,"date":"2026-05-17T20:35:33","date_gmt":"2026-05-17T12:35:33","guid":{"rendered":"https:\/\/www.invbus.com\/blog\/?p=12270"},"modified":"2026-05-17T20:35:33","modified_gmt":"2026-05-17T12:35:33","slug":"%e7%90%86%e6%9f%a5%e5%be%b7%c2%b7%e6%b3%b0%e5%8b%92%e3%80%8a%e9%94%99%e8%af%af%e7%9a%84%e8%a1%8c%e4%b8%ba-%e8%a1%8c%e4%b8%ba%e7%bb%8f%e6%b5%8e%e5%ad%a6%e5%85%b3","status":"publish","type":"post","link":"https:\/\/www.invbus.com\/blog\/?p=12270","title":{"rendered":"\u7406\u67e5\u5fb7\u00b7\u6cf0\u52d2\u300a\u201c\u9519\u8bef\u201d\u7684\u884c\u4e3a\u2014\u2014\u884c\u4e3a\u7ecf\u6d4e\u5b66\u5173\u4e8e\u4e16\u754c\u7684\u601d\u8003\uff0c\u4ece\u4e2a\u4eba\u5230\u5546\u4e1a\u548c\u793e\u4f1a\u300b"},"content":{"rendered":"\n

\u4f5c\u8005:\u00a0[\u7f8e] \u7406\u67e5\u5fb7\u00b7\u6cf0\u52d2<\/a>
\u8bd1\u8005:\u00a0\u738b\u664b<\/a>
\u51fa\u7248\u793e:\u00a0\u4e2d\u4fe1\u51fa\u7248\u793e<\/a>
\u51fa\u7248\u5e74:\u00a02016-1
ISBN:\u00a09787508656175
\u9875\u6570:\u00a0412
\u88c5\u5e27:\u00a0\u7cbe\u88c5
\u5b9a\u4ef7:\u00a069
\u539f\u4f5c\u540d:\u00a0Misbehaving: The Making of Behavioral Economics<\/p>\n\n\n\n

\u5185\u5bb9\u7b80\u4ecb  \u00b7 \u00b7 \u00b7 \u00b7 \u00b7 \u00b7<\/h2>\n\n\n\n

\u51c6\u5907\u597d\u6539\u53d8\u4f60\u5bf9\u7ecf\u6d4e\u5b66\u7684\u770b\u6cd5\u4e86\u5417\uff1f<\/p>\n\n\n\n

\u7eb5\u89c2\u7406\u67e5\u5fb7\u00b7\u6cf0\u52d2\u7684\u804c\u4e1a\u751f\u6daf\uff0c\u6211\u4eec\u53d1\u73b0\u4ed6\u7684\u7814\u7a76\u59cb\u7ec8\u56f4\u7ed5\u7740\u4e00\u4e2a\u6fc0\u8fdb\u7684\u89c2\u70b9\u5f00\u5c55\uff1a\u7ecf\u6d4e\u6d3b\u52a8\u7684\u4e3b\u4f53\u662f\u4eba\uff0c\u5373\u62e5\u6709\u53ef\u9884\u6d4b\u884c\u4e3a\u4e14\u5bb9\u6613\u72af\u9519\u7684\u4e2a\u4f53\u3002\u5728\u300a\u201c\u9519\u8bef\u201d\u7684\u884c\u4e3a\u300b\u4e00\u4e66\u4e2d\uff0c\u6cf0\u52d2\u8bb2\u8ff0\u4e86\u4ed6\u5c06\u7ecf\u6d4e\u5b66\u4ece\u9ad8\u9ad8\u5728\u4e0a\u7684\u201c\u8c61\u7259\u5854\u201d\u5e26\u56de\u73b0\u5b9e\u7684\u8270\u96be\u4e4b\u65c5\uff0c\u5176\u4e2d\u7684\u6545\u4e8b\u5f15\u4eba\u5165\u80dc\uff0c\u5e76\u4e14\u4e0d\u4e4f\u8bd9\u8c10\u5e7d\u9ed8\uff0c\u5f7b\u5e95\u6539\u53d8\u4e86\u6211\u4eec\u5bf9\u7ecf\u6d4e\u5b66\u3001\u5bf9\u81ea\u5df1\u4ee5\u53ca\u5bf9\u6574\u4e2a\u4e16\u754c\u7684\u770b\u6cd5\u3002<\/p>\n\n\n\n

\u4f20\u7edf\u7ecf\u6d4e\u5b66\u7684\u5047\u8bbe\u524d\u63d0\u662f\uff0c\u7406\u6027\u7684\u7ecf\u6d4e\u4eba\u662f\u7ecf\u6d4e\u6d3b\u52a8\u7684\u4e3b\u4f53\u3002\u7814\u7a76\u4f0a\u59cb\uff0c\u6cf0\u52d2\u5c31\u610f\u8bc6\u5230\u4eba\u7c7b\u4e0e\u300a\u661f\u9645\u8ff7\u822a\u300b\u4e2d\u65af\u6ce2\u514b\u90a3\u6837\u4e0d\u61c2\u60c5\u611f\u7684\u7406\u6027\u4eba\u5b8c\u5168\u4e0d\u540c\u3002\u4e0d\u7ba1\u662f\u8d2d\u4e70\u95f9\u949f\u3001\u51fa\u552e\u7bee\u7403\u95e8\u7968\uff0c\u8fd8\u662f\u7533\u8bf7\u62b5\u62bc\u8d37\u6b3e\uff0c\u6211\u4eec\u90fd\u4f1a\u5b58\u5728\u67d0\u79cd\u504f\u89c1\uff0c\u6240\u505a\u51fa\u7684\u51b3\u5b9a\u4e0e\u7ecf\u6d4e\u5b66\u5bb6\u5047\u8bbe\u7684\u6807\u51c6\u7406\u6027\u6a21\u578b\u76f8\u53bb\u751a\u8fdc\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u6211\u4eec\u7684\u884c\u4e3a\u5e76\u4e0d\u7406\u6027\uff0c\u751a\u81f3\u5728\u4f20\u7edf\u7ecf\u6d4e\u5b66\u5bb6\u770b\u6765\u662f\u201c\u9519\u8bef\u201d\u7684\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u8fd9\u79cd\u201c\u9519\u8bef\u201d\u7684\u884c\u4e3a\u4f1a\u5bfc\u81f4\u4e25\u91cd\u7684\u540e\u679c\u3002\u8d77\u521d\uff0c\u7ecf\u6d4e\u5b66\u5bb6\u5e76\u4e0d\u5c51\u4e8e\u7814\u7a76\u4eba\u4eec\u7684\u9519\u8bef\u5224\u65ad\u53ca\u5176\u5bf9\u5e02\u573a\u7684\u5f71\u54cd\uff0c\u4ed6\u4eec\u8ba4\u4e3a\u8fd9\u53ea\u662f\u4e00\u79cd\u5f15\u4eba\u53d1\u7b11\u7684\u201c\u6742\u800d\u201d\uff0c\u65e0\u8db3\u8f7b\u91cd\u3002\u4e0d\u8fc7\uff0c\u5982\u4eca\u8fd9\u4e9b\u5173\u4e8e\u4eba\u7c7b\u884c\u4e3a\u7684\u7814\u7a76\u5374\u5e2e\u52a9\u6211\u4eec\u5728\u5de5\u4f5c\u548c\u751f\u6d3b\u505a\u51fa\u4e86\u66f4\u597d\u7684\u51b3\u5b9a\uff0c\u4e5f\u4fc3\u4f7f\u653f\u5e9c\u5236\u5b9a\u51fa\u66f4\u51fa\u8272\u7684\u653f\u7b56\u3002<\/p>\n\n\n\n

\u6cf0\u52d2\u901a\u8fc7\u4eba\u7c7b\u5fc3\u7406\u5b66\u7684\u8fd1\u671f\u6210\u679c\u4ee5\u53ca\u4ed6\u5bf9\u52a8\u673a\u548c\u5e02\u573a\u884c\u4e3a\u7684\u771f\u77e5\u707c\u89c1\uff0c\u5f15\u5bfc\u8bfb\u8005\u5b66\u4e60\u5982\u4f55\u5728\u65e5\u6e10\u590d\u6742\u7684\u4e16\u754c\u4e2d\u505a\u51fa\u66f4\u7406\u667a\u7684\u51b3\u5b9a\u3002\u4ece\u5bb6\u5ead\u7406\u8d22\u5230\u5b66\u9662\u5206\u529e\u516c\u5ba4\uff0c\u4ece\u7535\u89c6\u7ade\u731c\u7c7b\u8282\u76ee\u5230\u7f8e\u56fd\u56fd\u5bb6\u6a44\u6984\u7403\u8054\u76df\u9009\u79c0\uff0c\u518d\u5230\u4f18\u6b65\uff08Uber\uff09\u8fd9\u6837\u7684\u516c\u53f8\uff0c\u6cf0\u52d2\u5411\u6211\u4eec\u5c55\u793a\u4e86\u5982\u4f55\u5c06\u884c\u4e3a\u7ecf\u6d4e\u5b66\u5e94\u7528\u5230\u5404\u4e2a\u9886\u57df\u3002<\/p>\n\n\n\n

\u300a\u201c\u9519\u8bef\u201d\u7684\u884c\u4e3a\u300b\u4e00\u4e66\u4e2d\u70b9\u7f00\u7740\u6cf0\u52d2\u4e0e\u4f20\u7edf\u7ecf\u6d4e\u5b66\u601d\u60f3\u6fc0\u70c8\u6597\u4e89\u7684\u6709\u8da3\u6545\u4e8b\uff0c\u4ee5\u72ec\u4e00\u65e0\u4e8c\u7684\u65b9\u5f0f\u63a2\u7d22\u4e86\u4eba\u7c7b\u6df1\u5c42\u6b21\u7684\u5f31\u70b9\u3002\u5f53\u7ecf\u6d4e\u5b66\u9047\u5230\u5fc3\u7406\u5b66\uff0c\u78b0\u649e\u51fa\u7684\u706b\u82b1\u5c06\u5bf9\u4e2a\u4eba\u3001\u7ba1\u7406\u8005\u548c\u51b3\u7b56\u8005\u4ea7\u751f\u6df1\u8fdc\u800c\u5145\u6ee1\u542f\u53d1\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n

\u4f5c\u8005\u7b80\u4ecb  \u00b7 \u00b7 \u00b7 \u00b7 \u00b7 \u00b7<\/h2>\n\n\n\n

\u7406\u67e5\u5fb7\u00b7\u6cf0\u52d2\uff08Richard H. Thaler\uff09<\/p>\n\n\n\n

1945\u5e74\u751f\uff0c1974\u5e74\u6bd5\u4e1a\u4e8e\u7f57\u5f7b\u65af\u7279\u5927\u5b66\uff0c\u83b7\u7ecf\u6d4e\u5b66\u535a\u58eb\u5b66\u4f4d\u3002\u73b0\u6267\u6559\u4e8e\u829d\u52a0\u54e5\u5927\u5b66\u5e03\u65af\u5546\u5b66\u9662\uff08\u662f\u552f\u4e00\u51fa\u8fc75\u4f4d\u8bfa\u5956\u5f97\u4e3b\u7684\u5546\u5b66\u9662\uff0c\u591a\u6b21\u8dfb\u8eab\u4e16\u754c\u5546\u5b66\u9662\u6392\u540d\u524d\u4e09\u7532\uff0c\u7740\u91cd\u7406\u8bba\u7814\u7a76\u3001\u6848\u4f8b\u4e0e\u5b9e\u64cd\u8bfe\u7a0b\uff09\uff0c\u4efb\u91d1\u878d\u548c\u884c\u4e3a\u79d1\u5b66\u6559\u6388\u4ee5\u53ca\u884c\u4e3a\u51b3\u7b56\u7814\u7a76\u4e2d\u5fc3\u4e3b\u4efb\uff0c\u540c\u65f6\u5728\u7f8e\u56fd\u56fd\u6c11\u7ecf\u6d4e\u7814\u7a76\u5c40\uff08NBER\uff09\u4e3b\u7ba1\u884c\u4e3a\u7ecf\u6d4e\u5b66\u7684\u7814\u7a76\u5de5\u4f5c\u30022015\u5e74\u8d77\uff0c\u62c5\u4efb\u7f8e\u56fd\u7ecf\u6d4e\u5b66\u5b66\u4f1a\u4e3b\u5e2d\u3002<\/p>\n\n\n\n

\u6cf0\u52d2\u6559\u6388\u7684\u7814\u7a76\u4e3b\u8981\u96c6\u4e2d\u4e8e\u5fc3\u7406\u5b66\u3001\u7ecf\u6d4e\u5b66\u7b49\u4ea4\u53c9\u5b66\u79d1\uff0c\u5c5e\u4e8e\u201c\u7ecf\u6d4e\u5b66\u5e1d\u56fd\u4e3b\u4e49\u201d\u7684\u5f00\u7586\u62d3\u8352\u8005\uff0c\u88ab\u8ba4\u4e3a\u662f\u73b0\u4ee3\u884c\u4e3a\u7ecf\u6d4e\u5b66\u548c\u884c\u4e3a\u91d1\u878d\u5b66\u9886\u57df\u7684\u5148\u950b\u7ecf\u6d4e\u5b66\u5bb6\uff0c\u5e76\u4e14\u5728\u50a8\u84c4\u548c\u6295\u8d44\u884c\u4e3a\u7814\u7a76\u5177\u6709\u5f88\u6df1\u7684\u7814\u7a76\u9020\u8be3\u3002<\/p>\n\n\n\n

\u76ee\u5f55  \u00b7 \u00b7 \u00b7 \u00b7 \u00b7 \u00b7<\/h2>\n\n\n\n

\u5f15 \u8a00 \/ IX
\u7b2c\u4e00\u90e8\u5206 \u884c\u4e3a\u7ecf\u6d4e\u5b66\u7684\u53d1\u8f6b\uff1a1970\uff5e1978 \u5e74
\u7b2c1 \u7ae0 \u7ecf\u6d4e\u4eba\u4e0e\u975e\u7406\u6027\u7684\u4eba \/ 003
\u7b2c2 \u7ae0 \u673a\u4f1a\u6210\u672c\u548c\u7980\u8d4b\u6548\u5e94 \/ 013
\u7b2c3 \u7ae0 \u975e\u7406\u6027\u884c\u4e3a\u6e05\u5355 \/ 023
\u7b2c4 \u7ae0 \u524d\u666f\u7406\u8bba\u548c\u4ef7\u503c\u51fd\u6570 \/ 029
\u7b2c5 \u7ae0 \u52a0\u5dde\u5706\u68a6\u4e4b\u65c5 \/ 041
\u7b2c6 \u7ae0 \u884c\u4e3a\u7ecf\u6d4e\u5b66\u9762\u4e34\u7684\u6311\u6218 \/ 051
\u7b2c\u4e8c\u90e8\u5206 \u5fc3\u7406\u8d26\u6237\uff1a1979\uff5e1985 \u5e74
\u7b2c7 \u7ae0 \u8fd9\u7b14\u4ea4\u6613\u5230\u5e95\u503c\u4e0d\u503c\uff1f \/ 067
\u7b2c8 \u7ae0 \u6c89\u6ca1\u6210\u672c \/ 075
\u7b2c9 \u7ae0 \u6f0f\u6c34\u7684\u6876\u4e0e\u8d22\u52a1\u9884\u7b97 \/ 087
\u7b2c10 \u7ae0 \u6251\u514b\u724c\u684c\u8fb9\u7684\u602a\u8bde\u884c\u4e3a \/ 093
\u7b2c\u4e09\u90e8\u5206 \u81ea\u6211\u63a7\u5236\uff1a1975\uff5e1988 \u5e74
\u7b2c11 \u7ae0 \u610f\u5fd7\u529b\u548c\u5ef6\u8fdf\u6d88\u8d39 \/ 101
\u7b2c12 \u7ae0 \u8ba1\u5212\u8005\u4e0e\u884c\u52a8\u8005 \/ 115
\u63d2\u66f2
\u7b2c13 \u7ae0 \u73b0\u5b9e\u751f\u6d3b\u4e2d\u7684\u4eba\u7c7b\u884c\u4e3a \/ 131
\u7b2c\u56db\u90e8\u5206 \u6211\u4e0e\u5361\u5c3c\u66fc\u5408\u4f5c\u7684\u65f6\u5149\uff1a1984\uff5e1985 \u5e74
\u7b2c14 \u7ae0 \u600e\u6837\u624d\u7b97\u516c\u5e73\uff1f \/ 143
\u7b2c15 \u7ae0 \u5173\u4e8e\u516c\u5e73\u7684\u535a\u5f08\u5b9e\u9a8c \/ 157
\u7b2c16 \u7ae0 \u4ece\u4ee3\u5e01\u5b9e\u9a8c\u5230\u9a6c\u514b\u676f\u5b9e\u9a8c \/ 165
\u7b2c\u4e94\u90e8\u5206 \u57cb\u9996\u4e8e\u7ecf\u6d4e\u5b66\u7814\u7a76\u7684\u65e5\u5b50\uff1a1986\uff5e1994 \u5e74
\u7b2c17 \u7ae0 \u7406\u6027\u4e3b\u4e49\u8005\u4e0e\u884c\u4e3a\u4e3b\u4e49\u8005\u7684\u8fa9\u8bba \/ 177
\u7b2c18 \u7ae0 \u80a1\u5e02\u3001\u8d5b\u9a6c\u4e0e\u53cd\u5e38\u73b0\u8c61 \/ 189
\u7b2c19 \u7ae0 \u6253\u9020\u4e00\u4e2a\u884c\u4e3a\u7ecf\u6d4e\u5b66\u5bb6\u7684\u660e\u661f\u56e2\u961f \/ 197
\u7b2c20 \u7ae0 \u72ed\u7a84\u6846\u67b6\u4e0e\u51fa\u79df\u8f66\u53f8\u673a\u7684\u5de5\u4f5c\u65f6\u95f4 \/ 207
\u7b2c\u516d\u90e8\u5206 \u91d1\u878d\u5e02\u573a\uff1a1983\uff5e2003 \u5e74
\u7b2c21 \u7ae0 \u9009\u7f8e\u7ade\u8d5b\u548c\u80a1\u7968\u6295\u8d44 \/ 227
\u7b2c22 \u7ae0 \u80a1\u5e02\u53cd\u5e94\u8fc7\u5ea6\u4e86\u5417\uff1f \/ 239
\u7b2c23 \u7ae0 \u4ef7\u503c\u80a1\u6bd4\u6210\u957f\u80a1\u7684\u98ce\u9669\u66f4\u5927\uff1f \/ 249
\u7b2c24 \u7ae0 \u4ef7\u683c\u5e76\u4e0d\u90fd\u662f\u5408\u7406\u7684 \/ 255
\u7b2c25 \u7ae0 \u52a8\u7269\u7cbe\u795e\u548c\u5c01\u95ed\u5f0f\u57fa\u91d1\u6298\u4ef7\u4e4b\u8c1c \/ 263
\u7b2c26 \u7ae0 \u679c\u8747\u3001\u51b0\u5c71\u548c\u8d1f\u80a1\u4ef7 \/ 271
\u7b2c\u4e03\u90e8\u5206 \u52a9\u63a8\u8ba1\u5212\uff1a1995 \u5e74\u81f3\u4eca
\u7b2c27 \u7ae0 \u5f53\u6cd5\u5f8b\u9047\u4e0a\u884c\u4e3a\u7ecf\u6d4e\u5b66 \/ 283
\u7b2c28 \u7ae0 \u6311\u9009\u529e\u516c\u5ba4\u7684\u98ce\u6ce2 \/ 299
\u7b2c29 \u7ae0 \u7403\u961f\u9009\u79c0\u4e0e\u8d1d\u514b\u5c14\u731c\u60f3 \/ 307
\u7b2c30 \u7ae0 \u6709\u5956\u7ade\u731c\u7c7b\u8282\u76ee\u4f60\u8be5\u600e\u4e48\u73a9\uff1f \/ 327
\u7b2c\u516b\u90e8\u5206 \u8ba9\u4e16\u754c\u53d8\u5f97\u66f4\u7f8e\u597d\uff1a2004 \u5e74\u81f3\u4eca
\u7b2c31 \u7ae0 \u201c\u4e3a\u660e\u5929\u591a\u50a8\u84c4\u201d\u8ba1\u5212 \/ 341
\u7b2c32 \u7ae0 \u81ea\u7531\u5bb6\u957f\u4e3b\u4e49\u4e0e\u52a9\u63a8\u7b56\u7565 \/ 357
\u7b2c33 \u7ae0 \u52a9\u63a8\u4eba\u4eec\u505a\u51fa\u6b63\u786e\u7684\u51b3\u7b56 \/ 365
\u7ed3 \u8bed \/ 383
\u81f4 \u8c22 \/ 395<\/p>\n\n\n\n

https:\/\/book.douban.com\/subject\/26697774<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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