{"id":11452,"date":"2026-03-04T11:25:12","date_gmt":"2026-03-04T03:25:12","guid":{"rendered":"https:\/\/www.invbus.com\/blog\/?p=11452"},"modified":"2026-03-04T11:25:12","modified_gmt":"2026-03-04T03:25:12","slug":"%e5%89%8d%e6%99%af%e7%90%86%e8%ae%baprospect-theory","status":"publish","type":"post","link":"https:\/\/www.invbus.com\/blog\/?p=11452","title":{"rendered":"\u524d\u666f\u7406\u8bbaprospect theory"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u4e00\u3001\u524d\u666f\u7406\u8bba\u7684\u63d0\u51fa<\/h2>\n\n\n\n<p><strong>\u524d\u666f\u7406\u8bba<\/strong>\uff0c\u4e5f\u53eb\u5c55\u671b\u7406\u8bba( prospect theory )\u3002\u7531<a href=\"https:\/\/zhida.zhihu.com\/search?content_id=162845743&amp;content_type=Article&amp;match_order=1&amp;q=%E4%B8%B9%E5%B0%BC%E5%B0%94%C2%B7%E5%8D%A1%E5%86%85%E6%9B%BC&amp;zhida_source=entity\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e39\u5c3c\u5c14\u00b7\u5361\u5185\u66fc<\/a>\u548c<a href=\"https:\/\/zhida.zhihu.com\/search?content_id=162845743&amp;content_type=Article&amp;match_order=1&amp;q=%E9%98%BF%E8%8E%AB%E6%96%AF%C2%B7%E7%89%B9%E6%B2%83%E6%96%AF%E5%9F%BA&amp;zhida_source=entity\" target=\"_blank\" rel=\"noreferrer noopener\">\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa<\/a>\u6559\u6388\u63d0\u51fa\uff0c\u5c06\u5fc3\u7406\u5b66\u7814\u7a76\u5e94\u7528\u5728\u7ecf\u6d4e\u5b66\u4e2d\uff0c\u5728\u4e0d\u786e\u5b9a\u60c5\u51b5\u4e0b\u7684\u4eba\u4e3a\u5224\u65ad\u548c\u51b3\u7b56\u65b9\u9762\u4f5c\u51fa\u4e86\u7a81\u51fa\u8d21\u732e\u3002\u9488\u5bf9\u957f\u671f\u4ee5\u6765\u6cbf\u7528\u7684\u7406\u6027\u4eba\u5047\u8bbe\uff0c\u5c55\u671b\u7406\u8bba\u4ece\u5b9e\u8bc1\u7814\u7a76\u51fa\u53d1\uff0c\u4ece\u4eba\u7684\u5fc3\u7406\u7279\u8d28\u3001\u884c\u4e3a\u7279\u5f81\u63ed\u793a\u4e86\u5f71\u54cd\u9009\u62e9\u884c\u4e3a\u7684\u975e\u7406\u6027\u5fc3\u7406\u56e0\u7d20\u3002<\/p>\n\n\n\n<p><strong>\u524d\u666f\u7406\u8bba\u8ba4\u4e3a\u4eba\u4eec\u901a\u5e38\u4e0d\u662f\u4ece\u8d22\u5bcc\u7684\u89d2\u5ea6\u8003\u8651\u95ee\u9898\uff0c\u800c\u662f\u4ece\u8f93\u8d62\u7684\u89d2\u5ea6\u8003\u8651\uff0c\u5173\u5fc3\u6536\u76ca\u548c\u635f\u5931\u7684\u591a\u5c11\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u3001\u524d\u666f\u7406\u8bba\u7684\u57fa\u672c\u539f\u7406<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/zhida.zhihu.com\/search?content_id=162845743&amp;content_type=Article&amp;match_order=1&amp;q=%E7%A1%AE%E5%AE%9A%E6%95%88%E5%BA%94&amp;zhida_source=entity\" target=\"_blank\" rel=\"noreferrer noopener\">\u786e\u5b9a\u6548\u5e94<\/a>\uff1a<\/strong>\u5728\u786e\u5b9a\u7684\u6536\u76ca\u548c\u201c\u8d4c\u4e00\u628a\u201d\u4e4b\u95f4\uff0c\u591a\u6570\u4eba\u4f1a\u9009\u62e9\u786e\u5b9a\u7684\u597d\u5904\u3002\u5373\u4eba\u4eec\u5bf9\u786e\u5b9a\u7ed3\u679c\u8fc7\u5ea6\u52a0\u6743\uff0c \u76f8\u5bf9\u4e8e\u4ec5\u4ec5\u662f\u53ef\u80fd\u7684\u7ed3\u679c\u3002<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/zhida.zhihu.com\/search?content_id=162845743&amp;content_type=Article&amp;match_order=1&amp;q=%E5%8F%8D%E5%B0%84%E6%95%88%E5%BA%94&amp;zhida_source=entity\" target=\"_blank\" rel=\"noreferrer noopener\">\u53cd\u5c04\u6548\u5e94<\/a>\uff1a<\/strong>\u5728\u786e\u5b9a\u7684\u635f\u5931\u548c\u201c\u8d4c\u4e00\u628a\u201d\u4e4b\u95f4\uff0c\u505a\u4e00\u4e2a\u6289\u62e9\uff0c\u591a\u6570\u4eba\u4f1a\u9009\u62e9\u201c\u8d4c\u4e00\u628a\u201d\u3002<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/zhida.zhihu.com\/search?content_id=162845743&amp;content_type=Article&amp;match_order=1&amp;q=%E6%8D%9F%E5%A4%B1%E8%A7%84%E9%81%BF&amp;zhida_source=entity\" target=\"_blank\" rel=\"noreferrer noopener\">\u635f\u5931\u89c4\u907f<\/a>\uff1a<\/strong>\u767d\u6361\u7684100\u5143\u6240\u5e26\u6765\u7684\u5feb\u4e50\uff0c\u96be\u4ee5\u62b5\u6d88\u4e22\u5931100\u5143\u6240\u5e26\u6765\u7684\u75db\u82e6\u3002<\/li>\n\n\n\n<li><strong>\u8ff7\u604b\u5c0f\u6982\u7387\u4e8b\u4ef6\uff1a<\/strong>\u5f88\u591a\u4eba\u90fd\u4e70\u8fc7\u5f69\u7968\uff0c\u867d\u7136\u8d62\u94b1\u53ef\u80fd\u5fae\u4e4e\u5176\u5fae\uff0c\u4f60\u7684\u94b199.99%\u7684\u53ef\u80fd\u652f\u6301\u798f\u5229\u4e8b\u4e1a\u548c\u4f53\u80b2\u4e8b\u4e1a\u4e86\uff0c\u53ef\u8fd8\u662f\u6709\u4eba\u5fc3\u5b58\u4fa5\u5e78\u640f\u5c0f\u6982\u7387\u4e8b\u4ef6\u3002<\/li>\n\n\n\n<li><strong>\u53c2\u7167\u4f9d\u8d56\uff1a<\/strong>\u591a\u6570\u4eba\u5bf9\u5f97\u5931\u7684\u5224\u65ad\u5f80\u5f80\u6839\u636e\u53c2\u7167\u70b9\u51b3\u5b9a\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u5728\u201c\u5176\u4ed6\u4eba\u4e00\u5e74\u63236\u4e07\u5143\u4f60\u5e74\u6536\u51657\u4e07\u5143\u201d\u548c\u201c\u5176\u4ed6\u4eba\u5e74\u6536\u5165\u4e3a9\u4e07\u5143\u4f60\u4e00\u5e74\u6536\u51658\u4e07\u201d\u7684\u9009\u62e9\u9898\u4e2d\uff0c\u5927\u90e8\u5206\u4eba\u4f1a\u9009\u62e9\u524d\u8005\u3002<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u6848\u4f8b1\uff1a\u8ba9\u6211\u4eec\u6765\u505a\u8fd9\u6837\u4e00\u4e2a\u5b9e\u9a8c\u3002<br>\uff21.\u4f60\u4e00\u5b9a\u80fd\u8d5a30000\u5143\u3002<br>\uff22.\u4f60\u670980%\u53ef\u80fd\u8d5a40000\u5143\uff0c20%\u53ef\u80fd\u6027\u4ec0\u4e48\u4e5f\u5f97\u4e0d\u5230\u3002<br>\u4f60\u4f1a\u9009\u62e9\u54ea\u4e00\u4e2a\u5462\uff1f\u5b9e\u9a8c\u7ed3\u679c\u662f\uff0c\u5927\u90e8\u5206\u4eba\u90fd\u9009\u62e9\uff21\u3002<br>\u4f20\u7edf\u7ecf\u6d4e\u5b66\u4e2d\u7684\u201c\u7406\u6027\u4eba\u201d\u8fd9\u65f6\u4f1a\u8df3\u51fa\u6765\u6279\u5224\uff1a\u9009\u62e9\uff21\u662f\u9519\u7684\uff0c\u56e0\u4e3a4000\u00d780%=32000\uff0c\u671f\u671b\u503c\u8981\u5927\u4e8e30000\u3002<br>\u8fd9\u4e2a\u5b9e\u9a8c\u7ed3\u679c\u8bf4\u660e\uff1a<strong>\u5927\u591a\u6570\u4eba\u5904\u4e8e\u6536\u76ca\u72b6\u6001\u65f6\uff0c\u5f80\u5f80\u5c0f\u5fc3\u7ffc\u7ffc\u3001\u538c\u6076\u98ce\u9669\u3001\u559c\u6b22\u89c1\u597d\u5c31\u6536\uff0c\u5bb3\u6015\u5931\u53bb\u5df2\u6709\u7684\u5229\u6da6<\/strong>\u3002\u5361\u5c3c\u66fc\u548c\u7279\u6c83\u65af\u57fa\u79f0\u4e3a\u201c<strong>\u786e\u5b9a\u6548\u5e94<\/strong>\u201d\uff0c\u5373<strong>\u5904\u4e8e\u6536\u76ca\u72b6\u6001\u65f6\uff0c\u5927\u90e8\u5206\u4eba\u90fd\u662f\u98ce\u9669\u538c\u6076\u8005<\/strong>\u3002<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u6848\u4f8b2\uff1a\u8ba9\u6211\u4eec\u6765\u505a\u8fd9\u6837\u4e00\u4e2a\u5b9e\u9a8c\u3002<br>\uff21.\u4f60\u4e00\u5b9a\u4f1a\u8d5430000\u5143\u3002<br>\uff22.\u4f60\u670980%\u53ef\u80fd\u8d5440000\u5143\uff0c20%\u53ef\u80fd\u4e0d\u8d54\u94b1\u3002<br>\u4f60\u4f1a\u9009\u62e9\u54ea\u4e00\u4e2a\u5462\uff1f\u5b9e\u9a8c\u7ed3\u679c\u662f\uff0c\u53ea\u6709\u5c11\u6570\u4eba\u60c5\u613f\u201c\u82b1\u94b1\u6d88\u707e\u201d\u9009\u62e9\uff21\uff0c\u5927\u90e8\u5206\u4eba\u613f\u610f\u548c\u547d\u8fd0\u640f\u4e00\u640f\uff0c\u9009\u62e9\uff22\u3002<br>\u4f20\u7edf\u7ecf\u6d4e\u5b66\u4e2d\u7684\u201c\u7406\u6027\u4eba\u201d\u4f1a\u8df3\u51fa\u6765\u8bf4\uff0c\u4e24\u5bb3\u76f8\u6743\u53d6\u5176\u8f7b\uff0c\u6240\u4ee5\u9009\uff22\u662f\u9519\u7684\uff0c\u56e0\u4e3a(-40000)\u00d780%=-32000\uff0c\u98ce\u9669\u8981\u5927\u4e8e-30000\u5143\u3002<br>\u73b0\u5b9e\u662f\uff0c\u591a\u6570\u4eba\u5904\u4e8e\u4e8f\u635f\u72b6\u6001\u65f6\uff0c\u4f1a\u6781\u4e0d\u7518\u5fc3\uff0c\u5b81\u613f\u627f\u53d7\u66f4\u5927\u7684\u98ce\u9669\u6765\u8d4c\u4e00\u628a\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c<strong>\u5904\u4e8e\u635f\u5931\u72b6\u6001\u65f6\uff0c\u5927\u591a\u6570\u4eba\u53d8\u5f97\u7518\u5192\u98ce\u9669<\/strong>\u3002\u5361\u5c3c\u66fc\u548c\u7279\u6c83\u65af\u57fa\u79f0\u4e3a\u201c<strong>\u53cd\u5c04\u6548\u5e94<\/strong>\u201d\u3002\u53cd\u5c04\u6548\u5e94\u8868\u660e\uff0c<strong>\u79ef\u6781\u524d\u666f\u4e2d\u7684\u98ce\u9669\u89c4\u907f\u503e\u5411\u4f34\u968f\u7740\u6d88\u6781\u524d\u666f\u4e2d\u7684\u98ce\u9669\u5bfb\u6c42\u503e\u5411<\/strong>\u3002<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u6848\u4f8b3\uff1a\u8003\u8651\u8fd9\u6837\u4e00\u4e2a\u5b9e\u9a8c\u3002<br>\u5047\u8bbe\u6709\u4e00\u4e2a\u8d4c\u535a\u6e38\u620f\uff0c\u6295\u4e00\u679a\u5747\u5300\u7684\u786c\u5e01\uff0c\u6b63\u9762\u4e3a\u8d62\uff0c\u53cd\u9762\u4e3a\u8f93\u3002\u5982\u679c\u8d62\u4e86\u53ef\u4ee5\u83b7\u5f9750000\u5143\uff0c\u8f93\u4e86\u5931\u53bb50000\u5143\u3002\u8bf7\u95ee\u4f60\u662f\u5426\u613f\u610f\u8d4c\u4e00\u628a\uff1f\u8bf7\u505a\u51fa\u4f60\u7684\u9009\u62e9\u3002<br>\uff21.\u613f\u610f<br>\uff22.\u4e0d\u613f\u610f<br>\u4ece\u6574\u4f53\u4e0a\u6765\u8bf4\uff0c\u8fd9\u4e2a\u8d4c\u5c40\u8f93\u8d62\u7684\u53ef\u80fd\u6027\u76f8\u540c\uff0c\u5c31\u662f\u8bf4\u8fd9\u4e2a\u6e38\u620f\u7684\u7ed3\u679c\u671f\u671b\u503c\u4e3a\u96f6\uff0c\u662f\u7edd\u5bf9\u516c\u5e73\u7684\u8d4c\u5c40\u3002\u4f60\u4f1a\u9009\u62e9\u53c2\u4e0e\u8fd9\u4e2a\u8d4c\u5c40\u5417\uff1f<br>\u4f46\u5927\u91cf\u7c7b\u4f3c\u5b9e\u9a8c\u7684\u7ed3\u679c\u8bc1\u660e\uff0c\u591a\u6570\u4eba\u4e0d\u613f\u610f\u73a9\u8fd9\u4e2a\u6e38\u620f\u3002\u4e3a\u4ec0\u4e48\u4eba\u4eec\u4f1a\u505a\u51fa\u8fd9\u6837\u7684\u9009\u62e9\u5462\uff1f<br>\u8fd9\u4e2a\u73b0\u8c61\u540c\u6837\u53ef\u4ee5\u7528<strong>\u635f\u5931\u89c4\u907f\u6548\u5e94<\/strong>\u89e3\u91ca\uff0c\u867d\u7136\u51fa\u73b0\u6b63\u53cd\u9762\u7684\u6982\u7387\u662f\u76f8\u540c\u7684\uff0c\u4f46\u662f\u4eba\u4eec\u5bf9\u201c\u5931\u201d\u6bd4\u5bf9\u201c\u5f97\u201d\u654f\u611f\u3002\u60f3\u5230\u53ef\u80fd\u4f1a\u8f93\u638950000\u5143\uff0c\u8fd9\u79cd\u4e0d\u8212\u670d\u7684\u7a0b\u5ea6\u8d85\u8fc7\u4e86\u60f3\u5230\u6709\u540c\u6837\u53ef\u80fd\u8d62\u676550000\u5143\u7684\u5feb\u4e50\u3002\u5373<strong>\u5927\u591a\u6570\u4eba\u5bf9\u635f\u5931\u548c\u83b7\u5f97\u7684\u654f\u611f\u7a0b\u5ea6\u4e0d\u5bf9\u79f0\uff0c\u9762\u5bf9\u635f\u5931\u7684\u75db\u82e6\u611f\u8981\u5927\u5927\u8d85\u8fc7\u9762\u5bf9\u83b7\u5f97\u7684\u5feb\u4e50\u611f<\/strong>\u3002\u5361\u5c3c\u66fc\u8ba4\u4e3a\u4eba\u4eec\u9762\u5bf9\u540c\u6837\u6570\u91cf\u7684\u6536\u76ca\u548c\u635f\u5931\u65f6\uff0c\u8ba4\u4e3a\u635f\u5931\u66f4\u52a0\u4ee4\u4ed6\u4eec\u96be\u4ee5\u5fcd\u53d7\uff0c\u540c\u91cf\u7684\u635f\u5931\u5e26\u6765\u7684\u8d1f\u6548\u7528\u4e3a\u540c\u91cf\u6536\u76ca\u7684\u6b63\u6548\u7528\u76842.5\u500d\u3002<\/p>\n<\/blockquote>\n\n\n\n<blockquote 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wp-block-quote-is-layout-flow\">\n<p>\u6848\u4f8b4\uff1a\u4e70\u5f69\u7968\u662f\u8d4c\u81ea\u5df1\u4f1a\u8d70\u8fd0\uff0c\u4e70\u4fdd\u9669\u662f\u8d4c\u81ea\u5df1\u4f1a\u5012\u9709\u3002<br>\u8fd9\u662f\u4e24\u79cd\u5f88\u5c11\u53d1\u751f\u7684\u4e8b\u4ef6\uff0c\u4f46\u4eba\u4eec\u5374\u5341\u5206\u70ed\u8877\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5f88\u591a\u4eba\u90fd\u4e70\u8fc7\u5f69\u7968\uff0c\u867d\u7136\u8d62\u94b1\u53ef\u80fd\u5fae\u4e4e\u5176\u5fae\uff0c\u53ef\u8fd8\u662f\u6709\u4eba\u5fc3\u5b58\u4fa5\u5e78\u640f\u5c0f\u6982\u7387\u4e8b\u4ef6\u3002\u540c\u65f6\uff0c\u5f88\u591a\u4eba\u90fd\u4e70\u8fc7\u4fdd\u9669\uff0c\u867d\u7136\u5012\u9709\u7684\u6982\u7387\u975e\u5e38\u5c0f\uff0c\u53ef\u8fd8\u662f\u60f3\u89c4\u907f\u8fd9\u4e2a\u98ce\u9669\u3002<br>\u5728\u5c0f\u6982\u7387\u4e8b\u4ef6\u9762\u524d\u4eba\u7c7b\u5bf9\u98ce\u9669\u7684\u6001\u5ea6\u662f\u77db\u76fe\u7684\uff0c\u4e00\u4e2a\u4eba\u53ef\u4ee5\u662f\u98ce\u9669\u559c\u597d\u8005\uff0c\u540c\u65f6\u53c8\u662f\u98ce\u9669\u538c\u6076\u8005\u3002\u4f20\u7edf\u7ecf\u6d4e\u5b66\u65e0\u6cd5\u89e3\u91ca\u8fd9\u4e2a\u73b0\u8c61\u3002\u8fd9\u5c31\u662f<a href=\"https:\/\/zhida.zhihu.com\/search?content_id=162845743&amp;content_type=Article&amp;match_order=1&amp;q=%E4%BD%9B%E9%87%8C%E5%BE%B7%E6%9B%BC-%E8%90%A8%E7%BB%B4%E5%A5%87%E6%82%96%E8%AE%BA&amp;zhida_source=entity\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f5b\u91cc\u5fb7\u66fc-\u8428\u7ef4\u5947\u6096\u8bba<\/a>\u3002<br>\u4e70\u4fdd\u9669\u8fd8\u662f\u4e70\u5f69\u7968\uff1f\u4f5b\u91cc\u5fb7\u66fc\u548c\u8428\u7ef4\u5947\u53d1\u73b0\uff0c\u8d2d\u4e70\u4fdd\u9669\u662f\u89c4\u907f\u98ce\u9669\uff0c\u800c\u6295\u6ce8\u5f69\u7968\u5219\u662f\u62db\u81f4\u98ce\u9669\u3002\u4f46\u73b0\u5b9e\u751f\u6d3b\u5374\u662f\u540c\u4e00\u4e2a\u4eba\u4f1a\u540c\u65f6\u8d2d\u4e70\u4fdd\u9669\u548c\u5f69\u7968\uff0c\u751a\u81f3\u8fbe\u5230\u540c\u4e00\u6570\u91cf\u7ea7\u3002\u4f8b\u5982\uff0c2003\u5e74\uff0c\u65b0\u52a0\u5761\u4fdd\u9669\u5bc6\u5ea6\u4e3a1620\u7f8e\u5143\uff0c\u4eba\u5747\u5f69\u7968\u8d2d\u4e70\u91cf\u4e3a1550\u7f8e\u5143\u3002<br>\u524d\u666f\u7406\u8bba\u6307\u51fa\uff0c\u5728\u6d89\u53ca\u6536\u76ca\u65f6\uff0c\u6211\u4eec\u662f\u98ce\u9669\u7684\u538c\u6076\u8005\uff0c\u4f46\u6d89\u53ca\u635f\u5931\u65f6\uff0c\u6211\u4eec\u5374\u662f\u98ce\u9669\u559c\u597d\u8005\u3002<br>\u4f46<strong>\u6d89\u53ca\u5c0f\u6982\u7387\u4e8b\u4ef6\u65f6\uff0c\u98ce\u9669\u504f\u597d\u53c8\u4f1a\u53d1\u751f\u79bb\u5947\u7684\u8f6c\u53d8\u3002\u4ed6\u4eec\u5728\u4ed6\u4eec\u8ba4\u4e3a\u5408\u9002\u7684\u60c5\u51b5\u4e0b\u975e\u5e38\u4e50\u610f\u8d4c\u4e00\u628a<\/strong>\u3002<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th><\/th><th>\u6536\u76ca<\/th><th>\u635f\u5931<\/th><\/tr><tr><th>\u5c0f\u6982\u7387<\/th><td>\u98ce\u9669\u8ffd\u9010\uff08\u4e70\u5f69\u7968\uff09<\/td><td>\u98ce\u9669\u89c4\u907f\uff08\u4e70\u4fdd\u9669\uff09<\/td><\/tr><tr><th>\u5927\u6982\u7387<\/th><td>\u98ce\u9669\u89c4\u907f<\/td><td>\u98ce\u9669\u8ffd\u9010<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u5f52\u6839\u7ed3\u5e95\uff0c\u4eba\u4eec\u771f\u6b63\u618e\u6068\u7684\u662f\u635f\u5931\uff0c\u800c\u4e0d\u662f\u98ce\u9669\u3002<\/p>\n\n\n\n<p>\u5b9e\u9645\u51b3\u7b56\u4e2d\uff0c\u4e2a\u4eba\u5bf9\u6982\u7387\u7684\u4f30\u8ba1\u5f80\u5f80\u4e0d\u662f\u6309\u7167\u8d1d\u53f6\u65af\u6cd5\u5219\uff0c\u800c\u4f7f\u7528\u4e86\u5fc3\u7406\u5b66\u4e0a\u542f\u53d1\u6027\u601d\u7ef4\u7684\u65b9\u5f0f\u5f97\u51fa\uff0c\u5728\u601d\u8003\u65f6\u5f80\u5f80\u52a0\u5165\u4e2a\u4eba\u7684\u60c5\u611f\u56e0\u7d20\u3002\u5c24\u5176\u662f<strong>\u5c06\u5c0f\u6982\u7387\u4e8b\u4ef6\u8d4b\u4e88\u76f8\u5bf9\u589e\u5927\u7684\u6743\u91cd<\/strong>\u3002\u800c\u5728\u9762\u5bf9\u4e2d\u7b49\u4ee5\u4e0a\u6982\u7387\u4e8b\u4ef6\uff0c\u4e2a\u4f53\u5c06\u8d4b\u4e88\u76f8\u5bf9\u51cf\u5c0f\u7684\u6743\u91cd\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u6848\u4f8b5\uff1a\u5047\u8bbe\u4f60\u9762\u5bf9\u8fd9\u6837\u4e00\u4e2a\u9009\u62e9\uff1a\u5728\u5546\u54c1\u548c\u670d\u52a1\u4ef7\u683c\u76f8\u540c\u7684\u60c5\u51b5\u4e0b\uff0c\u4f60\u6709\u4e24\u79cd\u9009\u62e9\uff1a<br>\uff21.\u5176\u4ed6\u540c\u4e8b\u4e00\u5e74\u63236\u4e07\u5143\u7684\u60c5\u51b5\u4e0b\uff0c\u4f60\u7684\u5e74\u6536\u51657\u4e07\u5143\u3002<br>\uff22.\u5176\u4ed6\u540c\u4e8b\u5e74\u6536\u5165\u4e3a9\u4e07\u5143\u7684\u60c5\u51b5\u4e0b\uff0c\u4f60\u4e00\u5e74\u67098\u4e07\u5143\u8fdb\u8d26\u3002<br>\u5b9e\u9a8c\u7ed3\u679c\u662f\uff1a\u5927\u90e8\u5206\u4eba\u9009\u62e9\u4e86\u524d\u8005\u3002<br>\u4e8b\u5b9e\u4e0a\uff0c\u6211\u4eec\u62fc\u547d\u8d5a\u94b1\u7684\u52a8\u529b\uff0c\u591a\u662f\u6765\u81ea\u540c\u4faa\u95f4\u7684\u5ac9\u5992\u548c\u6500\u6bd4\u3002\u8fd9\u5c31\u662f<strong>\u540c\u4faa\u6096\u8bba<\/strong>\uff08\u5728\u76f8\u540c\u7684\u6761\u4ef6\u4e0b\uff0c\u4eba\u4eec\u603b\u662f\u559c\u6b22\u628a\u5f97\u4e0e\u5931\u3001\u6210\u529f\u4e0e\u5931\u8d25\u7684\u6807\u51c6\u5b9a\u683c\u5728\u548c\u5176\u5b83\u53c2\u7167\u7269\u7684\u6bd4\u8f83\u4e4b\u4e0b\uff0c\u4ece\u800c\u505a\u51fa\u4e0d\u540c\u7684\u5fc3\u7406\u53cd\u5e94\u548c\u884c\u4e3a\u53cd\u5e94\uff09\u3002<br>\u7814\u7a76\u8ba4\u4e3a\uff1a<strong>\u4eba\u4eec\u5728\u505a\u51b3\u7b56\u65f6\uff0c\u5e76\u4e0d\u662f\u8ba1\u7b97\u4e00\u4e2a\u7269\u54c1\u7684\u771f\u6b63\u4ef7\u503c\uff0c\u800c\u662f\u7528\u67d0\u79cd\u6bd4\u8f83\u5bb9\u6613\u8bc4\u4ef7\u7684\u53c2\u7167\u7269\u6765\u5224\u65ad<\/strong>\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u524d\u666f\u7406\u8bba\u5f15\u7533\u51fa\u7684\u56db\u4e2a\u57fa\u672c\u7ed3\u8bba\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5927\u591a\u6570\u4eba\u5728\u9762\u4e34\u83b7\u5229\u7684\u65f6\u5019\u662f\u98ce\u9669\u89c4\u907f\u7684\uff08\u786e\u5b9a\u6548\u5e94)<\/li>\n\n\n\n<li>\u5927\u591a\u6570\u4eba\u5728\u9762\u4e34\u635f\u5931\u7684\u65f6\u5019\u662f\u98ce\u9669\u559c\u597d\u7684(\u53cd\u5c04\u6548\u5e94)<\/li>\n\n\n\n<li>\u5927\u591a\u6570\u4eba\u5bf9\u5f97\u5931\u7684\u5224\u65ad\u5f80\u5f80\u6839\u636e\u53c2\u8003\u70b9\u51b3\u5b9a(\u53c2\u7167\u4f9d\u8d56)<\/li>\n\n\n\n<li>\u5927\u591a\u6570\u4eba\u5bf9\u635f\u5931\u6bd4\u5bf9\u6536\u76ca\u66f4\u654f\u611f(\u635f\u5931\u89c4\u907f)<\/li>\n<\/ol>\n\n\n\n<p>\u7b80\u8a00\u4e4b\uff0c<strong>\u4eba\u5728\u9762\u4e34\u83b7\u5229\u65f6\uff0c\u4e0d\u613f\u5192\u98ce\u9669\uff1b\u800c\u5728\u9762\u4e34\u635f\u5931\u65f6\uff0c\u4eba\u4eba\u90fd\u6210\u4e86\u5192\u9669\u5bb6\u3002\u635f\u5931\u7684\u75db\u82e6\u6bd4\u83b7\u5f97\u6240\u5e26\u6765\u7684\u559c\u60a6\u66f4\u654f\u611f\uff0c\u800c\u635f\u5931\u548c\u83b7\u5229\u662f\u76f8\u5bf9\u4e8e\u53c2\u7167\u70b9\u800c\u8a00\u7684\uff0c\u6539\u53d8\u8bc4\u4ef7\u4e8b\u7269\u65f6\u7684\u53c2\u7167\u70b9\uff0c\u5c31\u4f1a\u6539\u53d8\u5bf9\u98ce\u9669\u7684\u6001\u5ea6<\/strong>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e09\u3001\u524d\u666f\u7406\u8bba\u7684\u51b3\u7b56\u8fc7\u7a0b<\/h2>\n\n\n\n<p>\u524d\u666f\u7406\u8bba\u5c06\u9009\u62e9\u8fc7\u7a0b\u5206\u4e3a\u4e24\u4e2a\u9636\u6bb5\uff1a\u5f00\u59cb\u7684<strong>\u7f16\u8f91\u9636\u6bb5<\/strong>\u548c\u4e4b\u540e\u7684<strong>\u8bc4\u4f30\u9636\u6bb5<\/strong>\u3002\u7f16\u8f91\u9636\u6bb5\u5bf9\u6240\u63d0\u4f9b\u7684\u524d\u666f\u8fdb\u884c\u521d\u6b65\u5206\u6790\uff0c\u5f62\u6210\u8fd9\u4e9b\u524d\u666f\u66f4\u7b80\u5355\u7684\u8868\u8ff0\u3002\u5728\u7b2c\u4e8c\u9636\u6bb5\uff0c\u5bf9\u7f16\u8f91\u8fc7\u7684\u524d\u666f\u8fdb\u884c\u8bc4\u4f30\uff0c\u5e76\u9009\u62e9\u6700\u9ad8\u4ef7\u503c\u7684\u524d\u666f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7f16\u8f91\u9636\u6bb5\uff1a<\/strong>\u7f16\u8f91\u662f\u5bf9\u4e0d\u540c\u7684\u201c\u524d\u666f\u201d\u4f5c\u7b80\u5316\u548c\u91cd\u65b0\u7f16\u7801\u3002\u91cd\u65b0\u7f16\u7801\u5305\u62ec\u4e86\u7f16\u7801\u3001\u6574\u5408\u3001\u5206\u89e3\u3001\u5220\u9664\u8fd9\u4e9b\u4e3b\u8981\u64cd\u4f5c\u3002\u5728\u4eba\u4eec\u7684\u51b3\u7b56\u4e2d\u89c2\u5bdf\u5230\u7684\u5f88\u591a\u5f02\u5e38\u90fd\u6e90\u81ea\u4e8e\u8fd9\u4e00\u7f16\u8f91\u9636\u6bb5\u3002<\/li>\n\n\n\n<li><strong>\u8bc4\u4ef7\u9636\u6bb5\uff1a<\/strong>\u5047\u8bbe\u51b3\u7b56\u8005\u5bf9\u6bcf\u4e00\u4e2a\u88ab\u7f16\u8f91\u8fc7\u7684\u524d\u666f\u52a0\u4ee5\u8bc4\u4ef7\uff0c\u7136\u540e\u9009\u62e9\u6700\u9ad8\u4ef7\u503c\u7684\u524d\u666f\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\uff081\uff09\u7b2c\u4e00\u9636\u6bb5\uff1a\u7f16\u8f91\u9636\u6bb5<\/strong><\/p>\n\n\n\n<p>\u4e2a\u4f53\u51ed\u501f\u201c\u6846\u67b6\u201d\u53c2\u7167\u70b9\u7b49\u91c7\u96c6\u548c\u5904\u7406\u4fe1\u606f\u3002<\/p>\n\n\n\n<p><strong>\uff11\u3001\u6846\u67b6<\/strong>\u3000\u3000<\/p>\n\n\n\n<p>\u5373\u5bf9\u95ee\u9898\u7684\u8868\u5f81\u5f62\u5f0f\uff0c\u540c\u4e00\u4e2a\u95ee\u9898\u53ef\u4ee5\u6709\u591a\u79cd\u8868\u5f81\u5f62\u5f0f\uff0c\u4e0d\u540c\u7684\u6846\u67b6\u5bfc\u81f4\u51b3\u7b56\u4ea7\u751f\u4e0d\u540c\u7684\u7ed3\u679c\u3002\u6846\u67b6\u53d7\u591a\u79cd\u56e0\u7d20\u5f71\u54cd\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u6846\u67b6\u7ef4\u5ea6\uff1a<\/strong>\u6846\u67b6\u7ef4\u5ea6\u4e0d\u5b8c\u5907\uff0c\u6709\u6548\u7684\u51b3\u7b56\u601d\u8def\u5c31\u53ef\u80fd\u88ab\u9057\u6f0f\u5728\u51b3\u7b56\u6846\u67b6\u4e4b\u5916\u3002<br><strong>\u6846\u67b6\u7126\u70b9\uff1a<\/strong>\u6846\u67b6\u7684\u7126\u70b9\u56e0\u6bcf\u4e2a\u4eba\u7684\u77e5\u8bc6\u7ecf\u9a8c\u3001\u4ef7\u503c\u89c2\u7684\u4e0d\u540c\u800c\u4e0d\u540c\u3002<br><strong>\u6846\u67b6\u8fb9\u754c\uff1a<\/strong>\u6846\u67b6\u8fb9\u754c\u4ee5\u5916\u7684\u4fe1\u606f\u901a\u5e38\u88ab\u5ffd\u7565\uff0c\u8fb9\u754c\u4ee5\u5916\u7684\u4fe1\u606f\u662f\u51b3\u7b56\u7684\u76f2\u70b9\u3002<br><strong>\u6846\u67b6\u56fa\u5316\uff1a<\/strong>\u4e0d\u540c\u7684\u77e5\u8bc6\u7ecf\u9a8c\u3001\u751f\u6d3b\u73af\u5883\u3001\u4ef7\u503c\u89c2\u53ef\u4ee5\u4e3a\u4e0d\u540c\u7684\u4eba\u8bbe\u5b9a\u4e0d\u540c\u7684\u6846\u67b6\uff0c\u51b3\u7b56\u6846\u67b6\u4e00\u65e6\u5f62\u6210\uff0c\u5c31\u503e\u5411\u4e8e\u7a33\u5b9a\u548c\u56fa\u5316\u3002<\/p>\n<\/blockquote>\n\n\n\n<p><strong>\uff12\u3001\u53c2\u7167\u70b9<\/strong><\/p>\n\n\n\n<p>\u8868\u5f81\u4fe1\u606f\u3001\u5f62\u6210\u83b7\u76ca\u6216\u635f\u5931\u6846\u67b6\u3001\u4f5c\u51fa\u51b3\u7b56\u7684\u91cd\u8981\u4f9d\u636e\u3002\u4eba\u4eec\u5728\u8bc4\u4ef7\u4e8b\u7269\u65f6\uff0c\u603b\u8981\u4e0e\u4e00\u5b9a\u7684\u53c2\u8003\u7269\u76f8\u6bd4\u8f83\uff0c\u5f53\u5bf9\u6bd4\u7684\u53c2\u8003\u7269\u4e0d\u540c\u65f6\uff0c\u5373\u4f7f\u76f8\u540c\u7684\u4e8b\u7269\u4e5f\u4f1a\u5f97\u5230\u4e0d\u540c\u7684\u6bd4\u8f83\u7ed3\u679c\uff0c\u56e0\u6b64\uff0c\u53c2\u8003\u70b9\u662f\u4e00\u79cd\u4e3b\u89c2\u8bc4\u4ef7\u6807\u51c6\u3002\u7531\u4e8e\u53c2\u8003\u70b9\u7684\u52a8\u6001\u53d8\u5316\uff0c\u56e0\u6b64\uff0c\u6295\u8d44\u8005\u5728\u6536\u76ca\u533a\u4e5f\u53ef\u80fd\u8868\u73b0\u51fa\u98ce\u9669\u504f\u597d\uff0c\u5728\u635f\u5931\u533a\u4e5f\u53ef\u80fd\u8868\u73b0\u51fa\u98ce\u9669\u538c\u6076\u3002<\/p>\n\n\n\n<p><strong>\uff082\uff09\u7b2c\u4e8c\u9636\u6bb5\uff1a\u8bc4\u4ef7\u9636\u6bb5<\/strong><\/p>\n\n\n\n<p>\u8bc4\u4ef7\u9636\u6bb5\u4f9d\u8d56<a href=\"https:\/\/zhida.zhihu.com\/search?content_id=162845743&amp;content_type=Article&amp;match_order=1&amp;q=%E4%BB%B7%E5%80%BC%E5%87%BD%E6%95%B0&amp;zhida_source=entity\" target=\"_blank\" rel=\"noreferrer noopener\">\u4ef7\u503c\u51fd\u6570<\/a>\u548c<a href=\"https:\/\/zhida.zhihu.com\/search?content_id=162845743&amp;content_type=Article&amp;match_order=1&amp;q=%E6%9D%83%E9%87%8D%E5%87%BD%E6%95%B0&amp;zhida_source=entity\" target=\"_blank\" rel=\"noreferrer noopener\">\u6743\u91cd\u51fd\u6570<\/a>\u5bf9\u4fe1\u606f\u4e88\u4ee5\u5224\u65ad\u3002<\/p>\n\n\n\n<p><strong>\uff11\u3001\u4ef7\u503c\u51fd\u6570<\/strong><\/p>\n\n\n\n<p>\u524d\u666f\u7406\u8bba\u7684\u4e00\u4e2a\u91cd\u8981\u7279\u6027\u662f\uff0c<strong>\u4ef7\u503c\u8f7d\u4f53\u662f\u8d22\u5bcc\u6216\u798f\u5229\u7684\u53d8\u5316\u800c\u4e0d\u662f\u6700\u7ec8\u72b6\u6001<\/strong>\u3002\u8fd9\u4e2a\u5047\u8bbe\u7b26\u5408\u4eba\u7c7b\u611f\u77e5\u548c\u5224\u65ad\u7684\u57fa\u672c\u539f\u5219\u3002\u6211\u4eec\u7684\u611f\u77e5\u5668\u5b98\u9002\u5408\u8bc4\u4ef7\u53d8\u5316\u6216\u5dee\u5f02\uff0c\u800c\u4e0d\u9002\u5408\u8bc4\u4ef7\u7edd\u5bf9\u7684\u91cf\u503c\u3002\u5f53\u6211\u4eec\u53cd\u5e94\u5982\u4eae\u5ea6\u3001\u97f3\u91cf\u6216\u6e29\u5ea6\u7b49\u8fd9\u4e9b\u5c5e\u6027\u65f6\uff0c\u8fc7\u53bb\u548c\u73b0\u5728\u7684\u7ecf\u9a8c\u80cc\u666f\u5b9a\u4e49\u4e86\u4e00\u4e2a\u9002\u5e94\u6c34\u5e73\u6216\u53c2\u7167\u70b9\uff0c\u523a\u6fc0\u76f8\u5bf9\u4e8e\u8fd9\u4e2a\u53c2\u7167\u70b9\u88ab\u611f\u77e5\u3002\u56e0\u6b64\uff0c\u5728\u7ed9\u5b9a\u7684\u6e29\u5ea6\u4e0b\uff0c\u4e00\u4e2a\u5bf9\u8c61\u901a\u8fc7\u89e6\u6478\u53ef\u80fd\u4f1a\u88ab\u8ba4\u4e3a\u662f\u70ed\u7684\u4e5f\u53ef\u80fd\u88ab\u8ba4\u4e3a\u662f\u51b7\u7684\uff0c\u8fd9\u53d6\u51b3\u4e8e\u6211\u4eec\u4e4b\u524d\u5df2\u7ecf\u9002\u5e94\u7684\u6e29\u5ea6\u3002\u540c\u6837\u7684\u539f\u5219\u4e5f\u9002\u7528\u4e8e\u975e\u611f\u5b98\u7279\u6027\uff0c\u5982\u5065\u5eb7\u3001\u58f0\u671b\u548c\u8d22\u5bcc\u7b49\u3002\u4f8b\u5982\uff0c\u540c\u6837\u4e00\u7b14\u8d22\u5bcc\uff0c\u5bf9\u4e00\u4e2a\u4eba\u6765\u8bf4\u53ef\u80fd\u662f\u5fae\u4e0d\u8db3\u9053\u7684\uff0c\u5bf9\u53e6\u4e00\u4e2a\u4eba\u6765\u8bf4\u53ef\u80fd\u662f\u5de8\u5927\u7684\u8d22\u5bcc\u2014\u2014\u8fd9\u53d6\u51b3\u4e8e\u4ed6\u4eec\u76ee\u524d\u7684\u8d44\u4ea7\u3002<\/p>\n\n\n\n<p>\u4ef7\u503c\u51fd\u6570\u6709\u4e09\u4e2a\u7279\u5f81\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u5927\u591a\u6570\u4eba\u5728\u9762\u4e34\u6536\u76ca\u65f6\u662f\u98ce\u9669\u89c4\u907f\u7684\uff1b<br>\u5927\u591a\u6570\u4eba\u5728\u9762\u4e34\u635f\u5931\u65f6\u662f\u98ce\u9669\u504f\u597d\u7684\uff1b<br>\u4eba\u4eec\u5bf9\u635f\u5931\u6bd4\u5bf9\u6536\u76ca\u66f4\u654f\u611f\u3002<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/pica.zhimg.com\/v2-de0a8963cef7b3ffaaee20438ae926bc_1440w.jpg'><img class=\"lazyload lazyload-style-1\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/pica.zhimg.com\/v2-de0a8963cef7b3ffaaee20438ae926bc_1440w.jpg\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\"\/><\/div><\/figure>\n\n\n\n<p>\u56e0\u6b64\uff0c\u4eba\u4eec\u5728\u9762\u4e34\u83b7\u5f97\u65f6\u5f80\u5f80\u662f\u5c0f\u5fc3\u7ffc\u7ffc\uff0c\u4e0d\u613f\u5192\u98ce\u9669\uff1b\u800c\u5728\u9762\u5bf9\u5931\u53bb\u65f6\u4f1a\u5f88\u4e0d\u7518\u5fc3\uff0c\u5bb9\u6613\u5192\u9669\u3002\u4eba\u4eec\u5bf9\u635f\u5931\u548c\u83b7\u5f97\u7684\u654f\u611f\u7a0b\u5ea6\u662f\u4e0d\u540c\u7684\uff0c\u635f\u5931\u65f6\u7684\u75db\u82e6\u611f\u8981\u5927\u5927\u8d85\u8fc7\u83b7\u5f97\u65f6\u7684\u5feb\u4e50\u611f\u3002<\/p>\n\n\n\n<p><strong>\uff12\u3001\u6743\u91cd\u51fd\u6570<\/strong><\/p>\n\n\n\n<p>\u5361\u5c3c\u66fc\u548c\u7279\u6c83\u65af\u57fa\u8ba4\u4e3a\u51b3\u7b56\u6743\u91cd\u662f\u51b3\u7b56\u8005\u6839\u636e\u7ed3\u679c\u51fa\u73b0\u7684\u6982\u7387\u505a\u51fa\u7684\u67d0\u79cd\u4e3b\u89c2\u5224\u65ad\uff0c\u5b83\u4eec\u4e0d\u670d\u4ece\u6982\u7387\u516c\u7406\uff0c\u5b83\u4eec\u4e0d\u5e94\u8be5\u88ab\u89e3\u91ca\u4e3a\u5bf9\u7a0b\u5ea6\u6216\u4fe1\u4ef0\u7684\u6d4b\u91cf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class='fancybox-wrapper lazyload-container-unload' data-fancybox='post-images' href='https:\/\/pic2.zhimg.com\/v2-de38a5846d95f5d910f0e63dbf01857d_1440w.jpg'><img class=\"lazyload lazyload-style-1\" src=\"data:image\/svg+xml;base64,PCEtLUFyZ29uTG9hZGluZy0tPgo8c3ZnIHdpZHRoPSIxIiBoZWlnaHQ9IjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgc3Ryb2tlPSIjZmZmZmZmMDAiPjxnPjwvZz4KPC9zdmc+\"  decoding=\"async\" data-original=\"https:\/\/pic2.zhimg.com\/v2-de38a5846d95f5d910f0e63dbf01857d_1440w.jpg\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsQAAA7EAZUrDhsAAAANSURBVBhXYzh8+PB\/AAffA0nNPuCLAAAAAElFTkSuQmCC\" alt=\"\"\/><\/div><\/figure>\n\n\n\n<p>\u6743\u91cd\u51fd\u6570\u5bf9\u5e38\u89c1\u73b0\u8c61\u7684\u89e3\u91ca\uff1a\u6743\u91cd\u51fd\u6570\u53ef\u4ee5\u89e3\u91ca\u4eba\u4eec\u9762\u5bf980%\u7684\u6982\u7387\u8d6240000\u548c100%\u7684\u6982\u7387\u8d6230000\u65f6\uff0c\u4eba\u4eec\u5f80\u5f80\u9009\u62e9\u540e\u8005\u7684\u73b0\u8c61\u300280%\u7684\u6982\u7387\u56e0\u6743\u91cd\u51fd\u6570\u800c\u4f7f\u771f\u5b9e\u6982\u7387\u51cf\u5c11\uff0c\u800c100%\u7684\u6982\u7387\u5374\u4e0d\u53d8\uff0c\u4eba\u4eec\u8d8b\u4e8e\u9009\u62e9\u786e\u5b9a\u6027\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p><strong>\u53c2\u8003\u6587\u732e\uff1a<\/strong><\/p>\n\n\n\n<p>Kahneman, D., &amp; Tversky, A. (1979). Prospect theory: An analysis of decision under risk.Econometrica, 47, 263-291.<\/p>\n\n\n\n<p><a href=\"https:\/\/link.zhihu.com\/?target=https%3A\/\/wiki.mbalib.com\/wiki\/%25E5%2589%258D%25E6%2599%25AF%25E7%2590%2586%25E8%25AE%25BA\" target=\"_blank\" rel=\"noreferrer noopener\">\u524d\u666f\u7406\u8bba &#8211; MBA\u667a\u5e93\u767e\u79d1<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"XH5GQr7MRn\"><a href=\"https:\/\/www.madewill.com\/thinking-model\/prospect-theory.html\">\u524d\u666f\u7406\u8bba-\u98ce\u9669\u51b3\u7b56\u5206\u6790\u7684\u601d\u7ef4\u6a21\u578b<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u300a\u524d\u666f\u7406\u8bba-\u98ce\u9669\u51b3\u7b56\u5206\u6790\u7684\u601d\u7ef4\u6a21\u578b\u300b\u2014\u8292\u683c\u5b66\u9662\" src=\"https:\/\/www.madewill.com\/thinking-model\/prospect-theory.html\/embed#?secret=BluwdBtcUi#?secret=XH5GQr7MRn\" data-secret=\"XH5GQr7MRn\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u3001\u524d\u666f\u7406\u8bba\u7684\u63d0\u51fa \u524d\u666f\u7406\u8bba\uff0c\u4e5f\u53eb\u5c55\u671b\u7406\u8bba( prospect theory )\u3002\u7531\u4e39\u5c3c\u5c14\u00b7\u5361\u5185\u66fc\u548c\u963f\u83ab\u65af\u00b7\u7279 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11452","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/11452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11452"}],"version-history":[{"count":0,"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/11452\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invbus.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}