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\u7f16\u8f91tianQ&\u5218\u91d1\u91d1<\/p>\n\n\n\n

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\"\u56fe\u7247\"\/<\/div><\/figure>\n\n\n\n

1 \u300c\u635f\u5931\u538c\u6076\u300d\uff1a\u5931\u53bb\u6bd4\u5f97\u5230\u66f4\u8ba9\u4eba\u75db\u82e6<\/strong><\/p>\n\n\n\n

\u884c\u4e3a\u7ecf\u6d4e\u5b66\u5bb6\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09\u548c\u963f\u83ab\u65af\u00b7\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09\u63d0\u51fa\u7684\u524d\u666f\u7406\u8bba\u8868\u660e\uff1a\u4eba\u4eec\u5bf9\u635f\u5931\u7684\u611f\u53d7\u8981\u6bd4\u540c\u7b49\u6536\u76ca\u5e26\u6765\u7684\u6ee1\u8db3\u611f\u66f4\u52a0\u5f3a\u70c8\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u6211\u4eec\u66f4\u5bb3\u6015\u5931\u53bb\uff0c\u800c\u4e0d\u662f\u671f\u5f85\u83b7\u5f97\u3002<\/strong>\u56e0\u6b64\uff0c\u5f53\u6211\u4eec\u8003\u8651\u653e\u5f03\u4e00\u9879\u5df2\u7ecf\u6295\u5165\u7684\u4e8b\u7269\u65f6\uff0c\u8111\u6d77\u91cc\u6d6e\u73b0\u7684\u5f80\u5f80\u4e0d\u662f\u300c\u672a\u6765\u53ef\u4ee5\u5f97\u5230\u4ec0\u4e48\u300d\uff0c\u800c\u662f\u300c\u6211\u5df2\u7ecf\u5931\u53bb\u4e86\u4ec0\u4e48\u300d\u3002<\/p>\n\n\n\n

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\u8fd9\u4e9b\u73b0\u8c61\uff0c\u6b63\u662f\u635f\u5931\u538c\u6076\uff08Loss Aversion\uff09\u5728\u4f5c\u795f\uff0c\u662f\u5b83\u4f7f\u6211\u4eec\u503e\u5411\u4e8e\u7ee7\u7eed\u6295\u5165\uff0c\u800c\u4e0d\u662f\u53ca\u65f6\u6b62\u635f\u3002<\/strong><\/p>\n\n\n\n

2 \u653e\u4e0b\u5b83\uff0c\u5c82\u4e0d\u662f\u5426\u5b9a\u4e86\u6211\u7684\u9009\u62e9\uff1f<\/strong><\/p>\n\n\n\n

\u6c89\u6ca1\u6210\u672c\u4e0d\u4ec5\u4ec5\u662f\u91d1\u94b1\u3001\u65f6\u95f4\u7684\u635f\u5931\uff0c\u66f4\u6df1\u5c42\u6b21\u7684\u5f71\u54cd\u5728\u4e8e\u2014\u2014\u6211\u4eec\u5f80\u5f80\u5728\u505a\u9009\u62e9\u5e76\u4e14\u575a\u6301\u7684\u8fc7\u7a0b<\/strong>\u4e2d\u5efa\u7acb\u4e86\u81ea\u6211\u53d9\u4e8b\uff08self-narrative\uff09<\/strong>\u3002<\/strong>\u5fc3\u7406\u5b66\u5bb6Jerome Bruner\u63d0\u51fa\uff0c\u81ea\u6211\u53d9\u4e8b\u662f\u6211\u4eec\u5982\u4f55\u7406\u89e3\u81ea\u5df1\u7684\u4e00\u90e8\u5206\u3002\u6211\u4eec\u4f1a\u901a\u8fc7\u8fc7\u53bb\u7684\u7ecf\u5386\u3001\u6295\u5165\u7684\u52aa\u529b\u6765\u5b9a\u4e49\u81ea\u5df1\u662f\u8c01\u3002<\/p>\n\n\n\n

\"\u56fe\u7247\"\/<\/div><\/figure>\n\n\n\n

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\u8ba4\u77e5\u5931\u8c03\u7406\u8bba\uff08Cognitive Dissonance Theory\uff09\u8fdb\u4e00\u6b65\u89e3\u91ca\u4e86\u8fd9\u79cd\u5fc3\u7406\u6323\u624e\uff1a\u5f53\u73b0\u5b9e\u548c\u6211\u4eec\u7684\u4fe1\u5ff5\u53d1\u751f\u51b2\u7a81\u65f6\uff0c\u6211\u4eec\u4f1a\u611f\u5230\u4e0d\u9002\uff0c\u4e3a\u4e86\u7f13\u89e3\u8fd9\u79cd\u4e0d\u9002\uff0c\u6211\u4eec\u4f1a\u503e\u5411\u4e8e\u8c03\u6574\u60f3\u6cd5\uff0c\u800c\u4e0d\u662f\u8c03\u6574\u884c\u4e3a\u3002<\/strong>\u6bd4\u5982\u2014\u2014<\/p>\n\n\n\n

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3 \u6050\u60e7\u300c\u6c89\u6ca1\u300d\u8fd8\u662f\u6050\u60e7\u300c\u6539\u53d8\u300d\uff1f<\/strong><\/p>\n\n\n\n

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\u5728\u54a8\u8be2\u4e2d\uff0c\u5e38\u5e38\u53ef\u4ee5\u770b\u5230\u8fd9\u6837\u7684\u60c5\u5f62\uff1a\u6709\u4e9b\u6765\u8bbf\u8005\u957f\u671f\u5904\u4e8e\u4e00\u6bb5\u4e0d\u5e78\u798f\u7684\u5173\u7cfb\u4e2d\uff0c\u660e\u77e5\u8fd9\u6bb5\u5173\u7cfb\u5df2\u7ecf\u65e0\u6cd5\u4fee\u590d\uff0c\u4f46\u4ecd\u7136\u9009\u62e9\u62d6\u7740\uff0c\u4e0d\u613f\u79bb\u5f00\u3002Ta\u4eec\u5bb3\u6015\u7684\u4e0d\u662f\u7ee7\u7eed\u5fcd\u53d7\uff0c\u800c\u662f\u79bb\u5f00\u540e\u7684\u672a\u77e5\u72b6\u6001<\/strong>\u2014\u2014\u5982\u679c\u5206\u624b\u4e86\uff0c\u662f\u5426\u8fd8\u80fd\u627e\u5230\u5408\u9002\u7684\u4f34\u4fa3\uff1f\u81ea\u5df1\u662f\u5426\u80fd\u9002\u5e94\u4e00\u4e2a\u4eba\u7684\u751f\u6d3b\uff1f\u8fd9\u79cd\u5bf9\u672a\u6765\u7684\u4e0d\u786e\u5b9a\u6027\uff0c\u8ba9Ta\u4eec\u5b81\u613f\u7ef4\u6301\u73b0\u72b6\uff0c\u54ea\u6015\u8fd9\u4e2a\u73b0\u72b6\u5df2\u7ecf\u8ba9Ta\u4eec\u611f\u5230\u75db\u82e6\u3002<\/p>\n\n\n\n

\u73b0\u72b6\u504f\u8bef\u8ba9\u4eba\u8bef\u4ee5\u4e3a\u300c\u4e0d\u884c\u52a8\u300d\u662f\u6700\u5b89\u5168\u7684\u9009\u62e9\uff0c<\/strong>\u4f46\u5b9e\u9645\u4e0a\uff0c\u505c\u6ede\u4e0d\u524d\u672c\u8eab\u4e5f\u662f\u4e00\u79cd\u51b3\u7b56\u2014\u2014\u5b83\u8ba9\u6211\u4eec\u6301\u7eed\u627f\u53d7\u5f53\u4e0b\u7684\u4e0d\u9002\uff0c\u5374\u65e0\u6cd5\u4e3a\u672a\u6765\u521b\u9020\u66f4\u597d\u7684\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n

<\/h2>\n\n\n\n
\"\u56fe\u7247\"\/<\/div><\/figure>\n\n\n\n

<\/h2>\n\n\n\n

1 \u90fd\u662f\u8ba1\u7b97\uff0c\u8ba1\u7b97\u8fc7\u53bb\u4e0d\u5982\u8ba1\u7b97\u672a\u6765<\/strong><\/h3>\n\n\n\n

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2 \u628a\u300c\u6c89\u6ca1\u6210\u672c\u300d\u5f53\u4f5c\u300c\u5b66\u4e60\u6295\u8d44\u300d\u6765\u7406\u89e3<\/strong><\/h3>\n\n\n\n

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\"\u56fe\u7247\"\/<\/div><\/figure>\n\n\n\n

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3 \u501f\u52a9\u5916\u90e8\u89c6\u89d2\uff0c\u7a81\u7834\u6c89\u6ca1\u6210\u672c\u7684\u56f0\u5c40<\/strong><\/h3>\n\n\n\n

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\"\u56fe\u7247\"\/<\/div><\/figure>\n\n\n\n
\"\u56fe\u7247\"\/<\/div><\/figure>\n\n\n\n

<\/strong>\u300c\u9884\u7ea6\u54a8\u8be2\u8bf7\u70b9\u51fb\u4e0a\u65b9\u56fe\u7247\u300d<\/strong><\/p>\n\n\n\n

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